How many components are there in our attitudes about product?

There are 3: Belief or Cognition,The Affective, Action

Choose the three effects models of the media

Conditional effects model, Cumulative effects, Direct effects model

Political advertising can also set the agenda on issues by

conveying to us what issues are important

Choose the correct answers from the Cognitive Components of Media Experience(Check three options)

Suspending Disbelief, Attention, Identification

Dealing with Attacks from the Opponent

Which of the following indicates a human is experiencing Suspending Disbelief?

The distinction between fantasy and reality becomes blurred

What is the philosophy of Uses and Gratifications Theory?

Emphasis on the active role of the audience in making choices and being...

What are the Physiological Effects when people are exposed to media?

Increases in breathing and heart rate result from watching a scary movie...

Which of the following statements shows people are going through transportation?

Allow ourselves to be transported into a narrative world that is,drwan...

All of the following statements are the positive effects of social marketing EXCEPT

Reinforece negative existing attitudes and behavior

"_____have far more defined 'six packs' and chests than models of 20 or 30 years ealier."

Male models of the twenty-first century

Emotions are internal states and must be inferred from behaviour

A different kind of persuasive media message is the___usually sponsored by some goverment agency or nonprofit Ad Council

Public Service Annoucement(PSA)

There are 4 stages of minority portrayals.Which are they?

Recognition, Ridicule, Non-regulation , Respect

What are the contents that show Suspending Disbelief? (check three options)

Agree to accept the characters portrayed onscreen as real human being so...

Which sentence refers to the direct effects model?

Media messages are thus "magic bullets" piercing the mind of the populace

When afraid of watching something scary,how do school-age children tend to cope using strategies?

Reminders of the unreality of the situation

Which of the following statements shows people are going through attention?

Select some information to attend to and process further

What is the philosophy of Schema (Script)Theory?

Refers to knowledge structures or freameworks that organize an...

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Questions 75

Answers

1
Answer (hình mờ zậy nên mới xin hình rõ hơn đó hmu hmu)
Creating Pseudo-Events
Framing the Candidates
Setting the Agenda
Changing Frames
2
"The____content of the attitude is the feeling toward that product."
Action
Cognition
Belief
Affective(Emotional)
3
___occurs when some event follows a response and increases the likelihood of that response occurring again
Perceived reality
Sensitization
Reinforcement
Desensitization
4
_____tends to be negatively associated with a preference for violent media.
Psychoticism
Sensation seeking
Hostility
Empathy
5
Answer
Emotional Empathy
Emotional Sympathy
Cognitive Sympathy
Cognitive Empathy
6
Which charater in TV series are often employed outside the home,but only occurs half as often on TV as in real life?
Father characters
Kid characters
Mother characters
Brothers characters
7
Which cultures see plump women as healthy and attractive?
many European cultures
many African cultures
many Asian cultures
many American cultures
8
B.Obama was incredibly succesful raising money from many small donors over the internet in 2008.What is this an example?
Agenda Setting
Issue Exposition
Fund-Raising
Image-Building
9
Answer (hình mờ zậy nên mới xin hình rõ hơn đó hmu hmu)
Changing Frames
Framing the Candidates
Setting the Agenda
Creating .....-Events
10
What is hard news?
Any report of an event that happened or was disclosed within the previous..
These features have a narrative structure closer to fiction and are most...
An account of imaginary or real people and events told for entertainment
Every news that we could find on the Internet
11
Answer
Teaching new values
Teaching new behaviors
Disinhibition of known behaviors
Sexual arousal
12
"The_____or cognition is the informational content of the attitude."
Affective
Action
Belief
Cognition
13
How many components are there in our attitudes about product?
There are 2: Belief, Cognition
There are 3: Belief or Cognition,The Affective, Action
There are 3:Affective,Belief,Cognition
There are 3: Cognition, Belief, Action
14
Answer
Men
Bisexual
Women
Gay
15
Choose the three effects models of the media
Conditional effects model
Behavioral effects
Cumulative effects
Direct effects model
16
Political advertising can also set the agenda on issues by
seeking to express an image of a candidate
conveying to us what issues are important
developing a candidate' position on issues
raising money
17
Choose the correct answers from the Cognitive Components of Media Experience(Check three options)
Suspending Disbelief
Attention
Empathy
Identification
18
Answer
Creating pseudo-events
Dealing with Attacks from the Opponent
Setting the Agenda
Framing the Candidates
19
Sex before marriage, often shortly after one's first meeting, seems to be the norm in TV and film entertainment today.
Extramartial sex
Comedic sex
Premarital sex
Serious sex
20
Which of the following indicates a human is experiencing Suspending Disbelief?
Allow ourselves to be transported into a narrative world that is,drwan ...
Depends on how much we identify with the character
The distinction between fantasy and reality becomes blurred
Imagine ourselves like that character
21
Which of the following solutions regards insitutional solutions?
Classroom Training
Personality development
Television Content Ratings
Parental mediation
22
Answer (hình mờ zậy nên mới xin hình rõ hơn đó hmu hmu)
Sensitization
Cultivation
Desensitization
Catharsis
23
What is the philosophy of Uses and Gratifications Theory?
Repeated exposure to media over time gradually shapes our view of the ...
We learn behaviors by observing others performing those behaviors and ...
Emphasis on the active role of the audience in making choices and being...
Creation of public awareness and concern of salient issues bythe news media
24
Answer
Attention
identification
Empathy
Suspending Disbelief
25
Critics fear that the advent of_____isolating children from social communication
Newspaper
Television
Radio
Comic
26
What year did social media appear?
The 1950s
The 1920s
The 2000s
The 1990s
27
What kind of media has been defined as the bottom line?
Movies
Reality shows
Television shows
Advertising
28
What are the Physiological Effects when people are exposed to media?
Increases emotional result from watching a scary movie or an exciting ball
Happy watching a scary movie or an exciting ball game
Cry while watching a scary moive or an exciting ball game
Increases in breathing and heart rate result from watching a scary movie...
29
What kind of media effects involves the physical changes in our bodies resulting from exposure to the media?
Attitudinal Effects
Physiological Effects
Behavioral Effects
Cognitive Effects
30
Which of the following statements shows people are going through transportation?
Depends on how much we identify with the character
The distinction between fantasy and reality becomes blurred
Allow ourselves to be transported into a narrative world that is,drwan...
imagine ourselves like that character
31
Identified by Benedict (1992), _________ is a pure and innocent woman attacked by a vicious monsters.
Young lady
Beautiful actress
Virgin
Vamp
32
What are two forms of media intricately connected to emotion?
News and propaganda
Music and Sports
Sport and Fandom
Music and News
33
Answer
Serious sex
Premartial sex
Extramartial sex
Casual sex
34
All of the following statements are the positive effects of social marketing EXCEPT
Reinforece negative existing attitudes and behavior
self-initiated information seeking in individuals
An altered perceived reality
Making the problem more salient
35
"_____have far more defined 'six packs' and chests than models of 20 or 30 years ealier."
Male models of the twenty century
Male models of the twenty-first century
Female models of the twenty century
Female models of twenty-first century
36
What is Emotion?
Emotions are internal states and must be inferred from behaviour
Emotion is long-lasting and can be thought of as a prolonged affective...
Emotion is upside-down face commonly conveys sarcasm,irony,humor,silliness
Emotion are ideograms and smileys used in electronic messages and web pages
37
A different kind of persuasive media message is the___usually sponsored by some goverment agency or nonprofit Ad Council
Image building or Good will
Political advertising
Private Service Annoucement
Public Service Annoucement(PSA)
38
There are 4 stages of minority portrayals.Which are they?
Recognition , Ridicule , Regulation , Disrepect
Recognition , Ridicule , Regulation , Respect
Non-recognition, Ridicule , Regulation , Respect
Recognition, Ridicule, Non-regulation , Respect
39
"Sexually suggestive movements associated with music have been particularly_______some."
Positive
Opportunity
Negative
Threatening
40
What are the contents that show Suspending Disbelief? (check three options)
Studying the perceived reality that we cognitively construct through...
Reflects the need and wants that we really have
A common popular view of the media is that they merely "reflect"The world..
Agree to accept the characters portrayed onscreen as real human being so...
41
When desining social marketing for children,which of the following in the target group is vitally important to consider?
The sex of the child
The age of the child
The economic environments of the child
The family of the child
42
Which sentence refers to the direct effects model?
Media messages are thus "magic bullets" piercing the mind of the populace
Repeated exposure to media stimuli
Different people perceive the same message differently and respond to it...
Only under certain conditions or for certain audience members
43
What can also depend on one's prior knowledge, experiences, and prejudices ?
Reactions to movie
Reactions to news
Reactions to sport
Reactions to music
44
____is a sort of reverse modeling effect,whereby viewers react so strongly to seeing violence and have such a ..........
Cultivation
Desensitization
Disinhibition
Sensitization
45
Answer
Teaching new values
Catharsis
Sexual arousal
Teaching new behaviors
46
Which of the following describes lightly covered?
Meetings with important people
Colorful public responses
Candidates' qualifications
Any type of major blunders
47
When afraid of watching something scary,how do school-age children tend to cope using strategies?
Covering their eyes
Eating or drinking
Clutching a beloved object
Reminders of the unreality of the situation
48
Answer
Cultivation Theory
Limited Capacity Model
Schema (Script) Theory
Social Cognitive Theory
49
Which of the following statements shows people are going through attention?
The distinction between fantasy and reality becomes blurred
Select some information to attend to and process further
Depends on how much we identify with the character
Allow ourselves to be transported into a narrative world that is,drwan...
50
What is the philosophy of Schema (Script)Theory?
Emphasis on the active role of the audience in making choices and being ...
Creation of public awarness and concern of sallient issues bythe news media
Refers to knowledge structures or freameworks that organize an...
51
Answer
Empathy
Suspense
Cognition
Humor
52
"Women tend to show a greater degree of emotional intimacy in their friendships than ____do."
Older generation
Young generation
Men
Women
53
Answer
Rock music
Acoustic
Meditation music
Popular music
54
What does empathy mean
Empathy is pity,compassion,fellow-feeling,commiseration
Empathy,the ability to understand and feel what someone else is feeling,...
Empathy means understanding someone else's
Empathy suggests a much fainter engagement with them, what we can feel a...
55
___is sending,receiving,or forwading sexual words,images online or videos between mobile phones,of oneself to others
Catharsis
Sexting
Postitive sociallization effects
Socialization of adolescent behavior
56
"The____is the attitude's translation into behavior."
Affective(Emotional)
Belief
Action
Cognition
57
What are the content statements about the Direct effects model? (check two options)
Media messages are thus"magic bullets" percing the mind of the populace
Only under certain condtions or for certain audience members
Different people perceive the same message diffrerently and respond to it..
Repeated exposure to media stimuli
58
All of the following statements regard the effects of political advertising EXCEPT
Reinforce existing attitudes
Crystallization of existing attitudes
Create and maintain voter loyalty
Create or change attitude
59
Answer
Educational programming
Epidemiological intervention
Environmental intervention
Public intervention
60
Answer (hình mờ zậy nên mới xin hình rõ hơn đó hmu hmu)
Attention
Suspending Disbelief
Empathy
Identification
61
Which one is the first stage of minority portrayals?
Non-recognition
Ridicule
Non-regulation
Disrespect
62
How many stages of processing involved in understanding and acting upon seeing an ad?
10
9
8
7
63
What is fake news?
Any report of an event that happend or was disclosed within the previous...
News in which falsities appear by deliberate intent rather than accident...
Suspense is usually characterlised as an experience of uncertainly whose...
These feature have a narrative structure closer to fiction and are most...
64
What year did television appear?
The 1950s
The 1980s
The 1920s
The 1990s
65
Answer (hình mờ zậy nên mới xin hình rõ hơn đó hmu hmu)
Environmental intervention
Public Intervention
Epidemiological intervention
Educational programming
66
Which of the following describes heavily covered?
Colorful public responses
Candidates' qualifications
Framing the candidates
Positions on issues
67
_____coverage changed politics by decreasing the psychological distance between the politicain and the voter
Advertising
Print media
Radio
Television
68
All of the following are effects of viewing media sex EXCEPT
Reinforcement of sex
Sexual behavior
Sexual arousal
Values and attiudes
69
One very straighforward way to study media is
Looking at Content
Looking at Effects
Looking at Exposure
Looking at Brand
70
Answer (hình mờ zậy nên mới xin hình rõ hơn đó hmu hmu)
Identification
Suspending Disbelief
Transportation
Attention
71
When does the first advertisement appear in the world?
From around 4000BC in thebes, Greece
From around 3000BC in Thebes, Greece
From around 2000BC in Thebes, Greece
From around 1000BC in Thebes, Greece
72
One of the most important TV shows of all time in terns of viewership and research,saw its debut in 1969
Sesame Street
Orange is the New Snack
Barney and friends
Teletubbies
73
Studies count the number of charaters of diffirent racial,ethnic,gender groups inTV shows,whichof the following studies?
Looking at Content
Looking at Exposure
Looking at Cognition
Looking at Effects
74
What makes mass communication "mass"? Check three options
Communication sources are institutional and organizational
The basic economic function of most media in most nations is to attract...
The audience is large and anonymous,and often very heterogeneous
In addition to its mass nature,there is also"communication"in mass ...
75
Answer
cogniton
some observable
personalised
belief

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