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Branding - Diesel Flashcards | StudBud

Explore/Branding - Diesel

Which phrase is the campaign based on?

What does the 4 Ps consist of?

Branding - Diesel

10 terms·StudBud Administration·44 plays

About branding, and about Diesel in particular

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Questions 10

Answers

1
What does the 4 Ps consist of?
Passion, price, place and people
Product, price, place and promotion
Promotion, people, price and passion
2
Which phrase is the campaign based on?
Be ambitious
Be stupid
Be nice
3
How many stores does Diesel have?
300
299
301
4
What is Diesel?
A make-up store
A clothing brand
A football team
5
What is the "minirisk model"?
A model to identify a company
A model to identify a brand
A model to identify target groups
6
Who is Renzo Rosso?
An Italian graphic designer
An Italian clothes designer
An Italian musician
7
What is endorsement?
When a company goes bankrupt
When a company signs a contract with a celebrity
When a new shop opens
8
What is branding based on?
Facts
Common sense
Emotions
9
How many percent of the Diesel stores do they own themselves?
6%
9%
17%
10
Who is the CEO of Diesel?
Ranzo Ressi
Rosso Renzi
Renzo Rosso