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English 2201 Bias, Media, & Advertising Flashcards | StudBud
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English 2201 Bias, Media, & Advertising
English 2201 Bias, Media, & Advertising
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1
What is Composition?
The bringing together of parts or elements to form a whole.
How long it took to create a visual.
How a visual is drawn.
The term for who/what created the visual.
2
What type of ads deliberately startle and offend its audience?
Shock Appeal
Emotional Appeal
Facts and Figures
Name Calling
3
George Floyd was the
Focal Point
in the "Say Their Names" visual featured in the New Yorker cover story.
False
True
4
What does Emotional Appeal do?
Plays upon the emotions of the audience.
Provides consumers with survey results.
Captures attention and creates buzz.
Convinces that company views reflect those of the common person.
5
What bias occurs when you automatically dismiss anything that goes against your preconceived ideas?
Refusal Bias
Denial Bias
Authority Bias
Confirmation Bias
6
What is the definition of Facts and Figures?
Found in political ads, is intended to discredit an opponent.
Creating positive connotations with certain brands and ideas.
The implication that figures and statistics prove a point beyond dispute.
Statements written or spoken by consumers of products.
7
Kris Jenner was featured in the "20 of Instagram's Highest-Paid Stars in 2020" article.
True
False
8
What types of lines are used/analyzed in visuals?
A combination of horizontal and vertical lines.
Horizontal lines and Vertical lines.
All of the above.
Diagonal lines and Curved lines.
9
What does a Red Herring Fallacy do?
Makes the other person look better.
Instead of clarifying and focusing, it confuses and distracts.
All of the above.
Assumes the correct answer.
10
Which quote is a good example of Circular Reasoning/Begging the Question?
"We've always done it this way."
"If it isn't broken, don't fix it."
“According to my brain, my brain is reliable.”
“Drink Gatorade because all the pro athletes drink it to stay hydrated.”
11
What media strategy is described as a statement written or spoken by consumers of products?
Facts and Figures
Testimonial
Plain Folks
Celebrity Endorsement
12
What brand's advertising did we explore throughout the years in a presentation this week?
Wendy's
Gain
Mcdonald's
Tide
13
What occurs when there is a suggestion that because two things are alike in one way, they are alike in many ways?
Ad Hominem
False Analogy
Red Herring
Ignoring the Question
14
Who was the highest-paid Instagram Influencer in 2020?
Ariana Grande
Christiano Ronaldo
Kim Kardashian
Justin Bieber
15
What is Snob Appeal?
Using a well known person or organization to promote a product.
Trying to play upon the emotions of the audience.
Being induced to buy a product so that you can stand out from the crowd.
Talking down to the viewers in order to appear just like them.
16
What media strategy creates sensitivity and sometimes nostalgia (for adults)?
Humour
Cartoons or cute characters
Shock Appeal
Emotional Appeal
17
What media strategy is an appeal to the subject to follow the crowd or join in because others are doing so as well?
Bandwagon
Facts and Figures
Emotional Appeal
Plain Folks
18
What is a Caricature?
A hard copy of a text.
A series of photos that tell a story.
A visual with exaggerated facial features of subjects.
A cartoon from a newspaper.
19
What media strategy uses stereotypical gender roles or sexual images to draw attention?
Gender or Sex Appeal
Snob Appeal
Shock Appeal
Bandwagon
20
What media strategy uses direct or indirect attacks on products/people they are competing against?
Testimonial
Shock Appeal
Facts and Figures
Name Calling
21
What is Ad Hominem?
A media strategy.
A logical fallacy
A visual term.
A form of bias.
22
Strawman Fallacy occurs when a person is directly asked a question on an issue and ignores the question instead.
False
True
23
What occurs when someone assumes something is true/false because they have never been given evidence to prove otherwise?
Sweeping Generalization.
Appeal to Ignorance.
Mistaking the Cause.
False Analogy.
24
This quote is a good example of what media strategy?
“Use Tide. It makes your clothes as white as Mom used to wash them”
Emotional Appeal
Plain Folks
Testimonial
Bandwagon
25
There are 3
types of balance: Symmetrical, Asymmetrical, and Radial.
False
True
26
What is Celebrity Endorsement?
Uses the opposite sex attraction element to grab mass attention.
Being induced to buy a product so that you can stand out from the crowd.
Using a well known person or organization to promote a product.
An appeal to the subject to follow the crowd.
27
What occurs when one assumes that because something is true in the majority of cases, it is true for a particular case?
Mistaking the Cause.
Ignoring the Question.
Red Herring.
Sweeping Generalization.
28
What is the foreground?
Distance part of a landscape; especially those behind something.
Part of a scene, landscape, etc., which is near the viewer.
The slant or way of looking at something.
The main part of the image that captures your attention.
29
What occurs when you have an existing set of beliefs & you assume when something confirms those beliefs, it is correct?
Confirmation Bias
Implicit Bias
Authority Bias
Existing Bias
30
An issue with bandwagon is: the acceptance of a claim/action isn't always a good sign that the acceptance is justified.
False
True
31
What does Colour do in an image?
Creates mood, or provides contrast to a piece.
Makes an image more beautiful.
Gives a visual purpose.
Distracts viewers from the main message.
32
What is an example of Implicit Bias?
Denying the truth because you know someone who experienced the opposite.
You hear a teacher is strict & on the first day they assign homework.
A Latino is complimented on their English but is a native English speaker.
Trusting Don Cherry's views on hockey because he knows hockey.
33
BONUS QUESTION:
What is the well-known phrase used by the TikTok Influencer "Pudgy"?
Ruff-Ruff Bark
Woof Woof
Sniff Sniff
Owa Owa
34
What media strategy is used in this advertisement?
Humour
Shock Appeal
Facts and Figures
Bandwagon
35
What bias occurs when you accept the validity of an argument by someone in authority?
Denial Bias
Confirmation Bias
Implicit Bias
Authority Bias
