Fashion Marketing/Branding Test Review

Which branding strategy is being used?

Which market segmentation type: The ONE person in the WHOLE world that thinks he can rap.

Look at the image. Which brand is a "national brand"?

All people who share similar needs and wants, and have the ability to purchase a given product.

Changing raw materials into usable goods or putting parts together to make them more useful

True or False: Advertising is PAID non-personal one-way communication to potential customer

Intangible items that have monetary value and satisfy needs and wants.

The __ Rule: most of a store’s sales come from a smaller group of customers

Macy's offers a mix of national and private brands at different prices. This is known as _____.

Which one would make Dillard's MORE money?

All businesses that buy products for uses in their operations

Look at the image. Which branding strategy is being used?

Which market segmentation strategy is being used?

Which marketing function is represented?

Information about the target market: age, gender, income level, marital status, ethnicity...

Look at the image...which one is a private label?

Added value in economic terms; makes products capable of satisfying wants and needs.

Which of the following would be a DISADVANTAGE to niche marketing?

The _____ is the amount of financial capital a company must pay to get their product to market

Which branding strategy is best represented by the image?

Look at the image. Which branding strategy is being used?