Unit 2 Flashcards

1

Product positioning puts a unique image in the customer's mind

2

Market Segmentation divides the market into smaller group who share similar interests

3

The marketing concept focuses on satisfying the needs and wants of customers

4

Which marketing group is the most important?

5

Customers use products, consumers buy products

6

Geographic is dividing consumers based on where they live

7

Behavioral is age, gender, race, income

8

What is product attribute

Unit 2