Marketing Concepts and Word of Mouth Flashcards

1

In the product concept managers sometimes focus too much on a product quality without looking at what the market need.

2

What is meant with "Word of Mouth Advertising"?

3

How many Marketing concepts are there?

4

A company generates a lot of word of mouth without doing something special.

5

Which concept has the focus on promotion and advertising?

6

The Product concept has its focus on producing as much as possible of a given product.

7

The marketing concept's main idea is to make the customer happy.

8

What is the main idea of the product concept?

9

What are the five marketing concepts?

10

What is the main idea of the societal concept?

Marketing Concepts and Word of Mouth