Marketing - Final Exam Review

Question 1

Fans can influence the ethical (or non-ethical) behavior of athletes or stars.

Accepted Answer

True

Question 2

An extended product is a product that is made with more features and doesn't include any extras

Accepted Answer

False

Question 3

The number of times per game product or service is associated with an athlete, team or star.

Accepted Answer

Gross Impression

Question 4

Revenue is

Accepted Answer

Money received from the sale of goods and services

Question 5

Sports fans can be motivated by affection and passion when buying event tickets.

Accepted Answer

True

Question 6

Ticket sales in the U.S. account for the major portion of revenue generated by American movies.

Accepted Answer

False

Question 7

The internet allows marketers to receive immediate feedback.

Accepted Answer

True

Question 8

The four types of utility are form, time, place and possession.

Accepted Answer

True

Question 9

What level of product comes with something additional beyond the product?

Accepted Answer

Extended

Question 10

The famous heirarchy of needs was created by

Accepted Answer

Maslow

Question 11

The four steps of the product life cycle are introduction, growth, maturity and decline.

Accepted Answer

True

Question 12

Which of the following is not one of the four marketing P's?

Accepted Answer

Packaging

Question 13

Having a profit motive

Accepted Answer

Maximizes the use of resources

Question 14

Timing is important to sports and entertainmnet marketing.

Accepted Answer

True

Question 15

Business ethics are based on the same principles as personal ethics.

Accepted Answer

True

Question 16

Ethical behavior is based on high standards of rules and guidelines.

Accepted Answer

True

Question 17

Demographics include:

Accepted Answer

All of these

Question 18

How many elements are in the marketing mix?

Accepted Answer

4

Question 19

Entertainment is whatever people are willing to spend their money and spare time viewing.

Accepted Answer

True

Question 20

The lowest level of the heirarchy of needs is

Accepted Answer

Physiological

Question 21

Ethics is a system of deciding what is right or wrong in a reasoned manner.

Accepted Answer

True

Question 22

Discretionary income

Accepted Answer

All of these

Question 23

If you are liable for something it means youa re held responsible for it.

Accepted Answer

True

Question 24

Entertainment marketing is meant to influence how people spend their time and money.

Accepted Answer

True

Question 25

Pricing is the process of establishing the value of products or services.

Accepted Answer

True

Question 26

The amount of satisfaction a person receives from the consumption of a product or service.

Accepted Answer

economic utility

Question 27

Which of the following is considered one of the 4 P's?

Accepted Answer

Distribution

Marketing - Final Exam Review

Questions 27

Marketing - Final Exam Review

Questions 27