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Basic Marketing Concepts Flashcards | StudBud
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Basic Marketing Concepts
Basic Marketing Concepts
9 terms
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SCARY!!
Flashcards
9 cards
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Questions
9
Answers
1
What is the marketing mix?
Product, Place, Price, and Promotion
Peace, Pride, Promise, and Prejudice
The 4 P's
Four horses with a name that starts with P
2
What Does the Marketing Concept state?
That a Consumers' needs are not important
That Lebron James is the Best Player off all time
That a Business must satisfy a consumers needs to profit
That Skittles are Legit
3
What is Discretionary income?
The money left after removing living expenses
The money left after removing taxes
The amount of money a person has before removing anything
A brand new clothing company
4
What is disposable income?
A new marketing game
The money left after taking out taxes
The money you make working, that you then throw in the trash
The money left after taking out all living expenses
5
What is a market?
The store that sells a mix of everything
The place people purchase there groceries
Where skittles are sold
All potential customers who are willing to buy a product
6
What is the difference between a customer and a consumer?
The Consumer is always older than the customer
They are the same
The Customer purchases the product, and the Consumer uses it
The Customer is smarter than the consumer
7
What are Psychographics?
A business technique that uses psychological characteristics
A black and yellow striped wolf
A mentally unstable dog
A business technique that focuses on where people live
8
What are demographics?
A marketing technique that uses age, gender etc.
a demolition project
The number of animals in a cage
a demo of a game
9
What is target marketing?
Targeting a random group of stores to sell in
A group of wholesalers who want your product
The specific candy you are going to purchase
A very specific group of people you are trying to sell to