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3. Sports& Entertainment Marketing Flashcards | StudBud

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Who is responsible for booking halftime performers?

What is a media rights deal?

3. Sports& Entertainment Marketing

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Answers

1
What is a media rights deal?
Commercial production
Agreement between content owners and networks for rights to show material
Agreement for players
Agreement for players
2
Who is responsible for booking halftime performers?
Athletes
Sponsors
Coaches
Event Planners
3
Why do teams use mascots?
Entertainment and brand identity
To manage social media
To announce scores
To coach players
4
What is dynamic pricing?
Coupons
Prices that change based on demand
Fixed pricing
Flash sales
5
Which is a famous music festival?
Rolling Loud
Coachella
All of the above
Lollapalooza
6
Why do movie studios use test screenings?
To hire actors
To save money
To gather audience feedback
To promote trailers
7
Which sport has the largest global audience?
Soccer
American Football
Tennis
Baseball
8
What is grassroots marketing?
Global ads
Community-based local marketing
Online-only strategies
National campaigns
9
Why do brands want naming rights to stadiums?
To lower taxes
To show off to their their CEO friends
For free tickets
For visibility and advertising
10
Which is a mega-event in sports?
College tryout
Swim meet
Local high school game
NFL Super Bowl
11
Which platform is most used by Gen Z for sports content?
Twitter
TikTok
Email
Facebook
12
What is an influencer in marketing?
A fan
Someone with a following who promotes products
A salesperson
A famous actor only
13
What is celebrity endorsement?
a ceeb wearing name brand clothing
A celeb coaching
A celeb publicly supporting a product
A celeb giving away free stuff
14
What is piracy in entertainment?
Legal sharing
Unauthorized use or copying of content
Paying for movies
Watching trailers