Marketing Concepts Review

All businesses that buy products for use in their operations are part of the 

The five forms of utility are:

The impact of marketing affects the economy and 

This refers to activities related to advertising, personal selling, sales promotion & publicity

The market that consists of those who purchase goods and services for personal use is known as 

All seven of the core marketing functions focus on

A target market is a group that is 

A website with data or research about safety recalls would be an example of 

The attitude of the person who may own this car may be

A percentage of total sales volume generated by all companies that compete in a given market is

Kleenex and Puffs are brand names for this generic product

The income level of the person who many own this home may be

Deciding how to get goods directly into the customers hands

Ziploc and Glad are brand names of this generic product

An intangible item that has monetary value and satisfies your needs and wants is a 

Due to the colors and design of this toy, who might it be PURCHASED for?

Choosing what to make or sell is this part of the marketing mix

TV ads, newspapers, internet ads, and coupons are all examples of 

What type of person may order this cake

This is what is exchanged for the product

What is the purpose of a customer profile?

The means of getting a product into a consumers hands is this part of the marketing mix

This tasty snack is most often purchased by 

The average income of a person who owns this home may be

Classifying customers by characteristics is called

M&M's are the brand favorite for this generic product

Age, gender, income level, and behavior are just a few components of a

M&M's melt in your mouth

Having a product or service available ONLY at Christmas would be an example of this type of

Possession utility is simply the exchange of a 

Attributes of goods and services that make them capable of satisfying wants and needs are known

The idea that a business should strive to satisfy consumers is the

Provides customers with goods and services they want

A zipper may be more useful if added to fabric and make into a jacket this represents

Product, place, price and promotion make up the 

What are goods?

Two benefits of marketing are

This fluffy white topping commonly known as whipped topping is most widely known

To inform, persuade, or remind current and potential customers about a product or service

Marketing is an activity and process involving many parts that provide

The seven core functions of marketing define _____ aspects of marketing.

Skittles