Duplicate of Marketing

A product unknown to the potential buyer or a known product that the buyer does not seek

Forces that create new technologies, creating new product and market opportunities

Buying process in the company recognizes a problem or need that can be met by acquiring a good

A test to evaluate a new-product idea, usually before any prototype has been created

Business buying situation in which the buyer purchases a product or service for the first time

Actually differentiating the market offering to create superior customer value

A product new to the world, the market, the producer, the seller, or some combination of these

First stage of the buyer decision process, in which the consumer recognizes a problem or need

A strategy that focuses on keeping and improving relationships with current customers

What are the 4 P's