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SEM1 4.01-4.06 Test Review1 Flashcards | StudBud
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SEM1 4.01-4.06 Test Review1
SEM1 4.01-4.06 Test Review1
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4.01-4.06 Test Review
Flashcards
38 cards
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Practice quiz
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Questions
38
Answers
1
Advantage
to a business of signage on the outfield stadium wall at televised pro baseball game
Increases brand awareness
Lowers promotional expenses
Ensures higher sales
Provides free publicity
2
An example of a business using a celebrity's appearance to attract customers to an event?
Athletic-shoe company gives a press release about a new deal
An actor stars in the lead role of a film
A pro athlete announces her planss to retire
rock star signs copies of latest CD at store grand opening
3
A primary reason that sports marketers sell ad space in their programs is to obtain which goal?
Generate revenue
Attract new marketss
Offer financial support
Increase fan loyalty
4
Selling program ads for a band competition at a high school. A business to contact for ads?
National piano manufacturer
International symphony conductor
Local music shop
State or provincial museum director
5
The most expensive layout for an advertiser to purchase is?
Quarter of a page two-color
Half page black and white
Quarter of a page black and white
Half of a page four-color
6
Placing messages & team logos on electronic boards in a stadium is exmple of selecting?
Media usage
Network support
Sponsorships
Event signage
7
Author of
Race to the End of Time
doing book signings at a bookstore. Store should experience?
Author supports literacy initiatives
Online book sales will begin to stabilize
Their sales will likely increase
Most of their customers are fans of author's books
8
What do businesses often include with a news release to attract the attention of an editor?
reference list
Thank-you letter
Promotional souvenir
Captioned photograph
9
What do professional sports teams design for use during games that fans often take home?
Samples
Posters
Programs
Tickets
10
Following newspaper criticism for being overpaid, athlete volunteers for Special Olympics. Why?
Overcome negative publicity
Attract a new sponsor
Obtain a tax reduction
Gain more income
11
Factor
most likely
to discourage people from returning to annual fireworks show?
Public transportation
Traffic
Nearby accommodations
Parking fees
12
Releasing info that a well know star will be appearing at an event can cause what response?
Provide performers with supplemental income
Improve the television ratings for an event
Create a sense of community
Stimulate interest in an event
13
Not proofreading news release with errors before it is mailed, you should follow up with?
Wait for the media to contact the business
Call the media to give the correct information
Ask another employee to handle the problem
Say nothing, but proofread future releases
14
Why is it important for a pro sports organization to develop relationships with the media?
To maximize favorable news and event coverage
To reduce the need to obtain alternate sources of income
To obtain endorsement deals with professional athletes
To prevent the release of information to the public
15
+ relationships with local TV & newspaper publishers is way to generate what for its clients?
Sales promotions
New markets
Cash
Publicity
16
Advantage
to a sports org. that develops interactive relationship with broadcast & print media
Builds mutually favorable relationships
Ensures confidential information exchanges
Decreases the need for a public-relations plan
Reduces orgznizational crisis risks
17
Stadium built with more female bathrooms than male ones is responding to a customer expectation
Dedication usage
Sense of safety
Aesthetics
Adequate facilities
18
Primary consideration for fans who are attending a pro baseball game in a large city?
Accessibility to souvenir stands
View of the city from stadium seats
Availability of parking spaces
Surface of athletic field
19
When attending a sporting event,
most
fans expect the facility will provide which experience?
A winning experience
An ordinary performance
A learning situation
A safe environment
20
When writing news releases, businesses should avoid including which information?
Opinions
Statistics
Locations
Goals
21
Which signage placement options gives the
most
exposure to the mfg of soda at a pro ball game
Next to concession stands
Backside of the scoreboard
Rear entrance of stadium
Interior wall of the outfield
22
To sell ad space in an event program, which is the
first
action Karen should do?
Design the front cover of the program to show prospects
Obtain printing supplies for the program
Call all businesses to determine their interest
Develop a list of local businesses to contact
23
To increase revenue, pro baseball teams often sell ads that appears on or in what form?
The back of tickets
National television
Local magazines
Community newspapers
24
Rock star asks the event organizer to pay for air travel, and meals for the band. This is a?
Organization charters
Rider terms
Financial requisitions
Nonnegotiable conditions
25
Sports organizers often plan a day to give media chance to visit site in advance. Why?
Set up broadcast equipment
Pick up their credentials
hold a press conference
publicize the preparations
26
When selling ad space in sports programs, important for marketers to give their customers?
Research fees
Mailing costs
News deadlines
Advertisement specifications
27
For a sports announcer to read a promo script during a pregame, an employee should do what?
Include a joke in the intro to capture audience's attention
Make sure final copy is single-spaced & typeface is bold
Identify name pronunciations that might be difficult to read
Number the copy pages in reverse chronological order
28
Purpose of designing an event program wi th space for ads is to accomplish which goal?
pay less money for program printing costs
Get more people to buy the program
Generate more revenue
Promote the team
29
Sports or event organizations develop and generate newsletters to accomplish which goals?
Obtain feedback from sponsors
Communicate with the public
prepare for problems
Notify the media
30
What information should a business obtain to get its news releases used?
Network affiliation
Advertising rates
Name of publisher
Media deadlines
31
What do businesses need to remember after they send a news release to the media?
Editor decides whether to publish or broadcast the release
Businesses should be willing to publish all release they get
Most newspapers publish all the news releases they receive
Media outlets will only use releases for ad buyers
32
The
best
logo placement opportunity for businesses during a sporting event is?
Golf balls
Swimsuits
Race cars
Footwear
33
Which event do organizers often include to add interest and excitement
Dress rehearsal
Sponsor recognition
Long intermission
Celebrity appearance
34
A celebrity serves as master of ceremony for an upscale fundraiser. The most appropriate one?
Kari Kamden, a Chicago-based restaurant owner
Bella Marie, a well-known international fashion model
Sophia Sanchez, a Venezuelan talk show host
Richard Roberts, a Canadian theater critic
35
What do sports planners often develop to encourage television and newspaper coverage?
Creative themes
Sales promotions
Local contests
Media guides
36
To develop + relationships with media, ad agency's public relations director must be
Approachable and aggressive
Honest and professional
Impressionable and suspicious
Organized and distant
37
How do sponsors typically use signage at sports events?
As promotional tools
As safety reminders
To prohibit behavior
To provide directions
38
Sports marketers use 2 way communication to for trust & goodwill with media. Relationship is?
Interactive
Comprehensive
Reactive
Exclusive
