What is the marketing mix?

Product, Price, Place, Promotion

What are sales promotions?

Short-term marketing tactics to encourage customers to buy a product

What is included in the price element of the marketing mix?

The amount of money customers are willing to pay for the product or service

What is Nike known for in terms of branding?

"Just Do It" slogan, "swoosh" logo

What is included in the product element of the marketing mix?

The design, features, quality, branding, and packaging of the product

What is included in the place element of the marketing mix?

The location and channels used to distribute the product to customers

What are marketing concepts & techniques?

Strategies used to promote and sell a product or service

What is public relations?

A communication process that involves having positive relationships

Marketing strategy used to promote products to a target audience

The process of creating, promoting, & distributing a product or service.

Creating a unique name, design, symbol, & image that differentiates.

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Marketing Basics-Sports & Entertainment Marketing Module 1

20 termsStudBud Administration40 plays

Flashcards20 cardsFPractice quizPHost liveL

Questions 20

Answers

1
What is the marketing mix?
Design, Features, Quality, Branding
Product, Price, Place, Promotion
Distribution, Production, Competition, Shipping
Product, Price, Place, Psychographics
2
What are sales promotions?
Marketing tactics designed to distribute a product or service
Long-term marketing tactics to encourage customers to buy a product
Short-term marketing tactics to encourage customers to buy a product
Marketing tactics designed to create a product or service
3
Which element of the marketing mix refers to the amount of money customers are willing to pay for the product?
Promotion
Price
Product
Place
4
What is included in the price element of the marketing mix?
The methods used to distribute the product or service to customers
The physical locations where the product is sold
The methods used to promote and advertise the product
The amount of money customers are willing to pay for the product or service
5
Which element of the marketing mix refers to the location and channels used to distribute the product to customers?
Promotion
Product
Place
Price
6
What is Nike known for in terms of branding?
None of these
"Just Do It" slogan
Air Jordan
"swoosh" logo
7
Sales promotions are long-term marketing tactics designed to encourage customers to buy a product.
False
True
8
Which element of the marketing mix refers to the actual product or service being offered to customers?
Place
Promotion
Product
Price
9
What is included in the product element of the marketing mix?
The physical locations where the product is sold
The methods used to promote and advertise the product
The design, features, quality, branding, and packaging of the product
The cost of production
10
What is included in the place element of the marketing mix?
The methods used to promote and advertise the product
The design, features, quality, branding, and packaging of the product
The location and channels used to distribute the product to customers
The cost of production
11
What are marketing concepts & techniques?
Strategies used to promote and sell a product or service
Strategies used to create a product or service
Strategies used to distribute a product or service
Strategies used to manufacture a product or service
12
What is public relations?
A marketing strategy promoting products to a target audience
A communication process that involves having positive relationships
A marketing strategy used to distribute a product or service
A marketing strategy used to manufacture a product or service
13
What is advertising?
A marketing strategy used to manufacture a product or service
A marketing strategy used to distribute a product or service
Marketing strategy used to promote products to a target audience
A marketing strategy used to create a product or service
14
What is Nike an example of?
Successful marketing research and analysis
Successful branding
Successful pricing strategies
Successful sales promotions
15
What is marketing?
D. The process of promoting a product or service.
The process of distributing a product or service
The process of creating, promoting, & distributing a product or service.
The process of creating and distributing a product or service
16
Marketing is the process of creating, promoting, and distributing a product to meet the needs of a target market
False
True
17
What is the world's most valuable brand?
Amazon
Microsoft
Apple
Google
18
Consumers who have similar needs, preferences, & characteristics, & to whom a company wants to market its products to.
Demographics
Market
Target Market
Center Market
19
Which element of the marketing mix refers to the methods used to promote and advertise the product?
Price
Promotion
Place
Product
20
What is branding?
The process of creating a product or service
Creating a unique name, design, symbol, & image that differentiates.
The process of distributing a product or service
The process of promoting a product or service

Marketing Basics-Sports & Entertainment Marketing Module 1 Flashcards | StudBud

Marketing Basics-Sports & Entertainment Marketing Module 1

20 termsStudBud Administration40 plays

Marketing Basics-Sports & Entertainment Marketing Module 1

Flashcards20 cardsFPractice quizPHost liveL

Questions 20

Answers

1
What is the marketing mix?
Design, Features, Quality, Branding
Product, Price, Place, Promotion
Distribution, Production, Competition, Shipping
Product, Price, Place, Psychographics
2
What are sales promotions?
Marketing tactics designed to distribute a product or service
Long-term marketing tactics to encourage customers to buy a product
Short-term marketing tactics to encourage customers to buy a product
Marketing tactics designed to create a product or service
3
Which element of the marketing mix refers to the amount of money customers are willing to pay for the product?
Promotion
Price
Product
Place
4
What is included in the price element of the marketing mix?
The methods used to distribute the product or service to customers
The physical locations where the product is sold
The methods used to promote and advertise the product
The amount of money customers are willing to pay for the product or service
5
Which element of the marketing mix refers to the location and channels used to distribute the product to customers?
Promotion
Product
Place
Price
6
What is Nike known for in terms of branding?
None of these
"Just Do It" slogan
Air Jordan
"swoosh" logo
7
Sales promotions are long-term marketing tactics designed to encourage customers to buy a product.
False
True
8
Which element of the marketing mix refers to the actual product or service being offered to customers?
Place
Promotion
Product
Price
9
What is included in the product element of the marketing mix?
The physical locations where the product is sold
The methods used to promote and advertise the product
The design, features, quality, branding, and packaging of the product
The cost of production
10
What is included in the place element of the marketing mix?
The methods used to promote and advertise the product
The design, features, quality, branding, and packaging of the product
The location and channels used to distribute the product to customers
The cost of production
11
What are marketing concepts & techniques?
Strategies used to promote and sell a product or service
Strategies used to create a product or service
Strategies used to distribute a product or service
Strategies used to manufacture a product or service
12
What is public relations?
A marketing strategy promoting products to a target audience
A communication process that involves having positive relationships
A marketing strategy used to distribute a product or service
A marketing strategy used to manufacture a product or service
13
What is advertising?
A marketing strategy used to manufacture a product or service
A marketing strategy used to distribute a product or service
Marketing strategy used to promote products to a target audience
A marketing strategy used to create a product or service
14
What is Nike an example of?
Successful marketing research and analysis
Successful branding
Successful pricing strategies
Successful sales promotions
15
What is marketing?
D. The process of promoting a product or service.
The process of distributing a product or service
The process of creating, promoting, & distributing a product or service.
The process of creating and distributing a product or service
16
Marketing is the process of creating, promoting, and distributing a product to meet the needs of a target market
False
True
17
What is the world's most valuable brand?
Amazon
Microsoft
Apple
Google
18
Consumers who have similar needs, preferences, & characteristics, & to whom a company wants to market its products to.
Demographics
Market
Target Market
Center Market
19
Which element of the marketing mix refers to the methods used to promote and advertise the product?
Price
Promotion
Place
Product
20
What is branding?
The process of creating a product or service
Creating a unique name, design, symbol, & image that differentiates.
The process of distributing a product or service
The process of promoting a product or service