Marketing Social Media

Known for viral videos and challenges, algorithm curates Has a For You page

Wendy’s became famous for its sassy and funny replies, roasting other brands and engaging with fans.

Business use includes catalog sharing, quick replies, and encrypted chats

Real-time news and trending conversations

Communicate directly through secure, real-time chat.

Great for saving and sharing ideas and inspiration; uses “boards”

Nike released Air Jordans at an NBA All-Star game. Users could unlock a lens, view the sneakers in AR, and buy instantly

Post images of products that users save for later, ideal for businesses in DIY, recipes, home décor, or event planning

Users get one prompt a day to post unfiltered photos in real-time

Spotify hosted an AMA forum, where users asked questions about how their algorithm works and how they support artists.

Join niche forums to answer questions and promote your brand subtly, often using humor, expertise, or AMA (Ask Me Any..)

Abof (Indian fashion retailer) uses this for personalized shopping support, customers chats, and outfit recommendations

Upload longer videos like how-tos or behind-the-scenes content. Use for storytelling and building subscriber loyalty

GoPro shares epic user-generated videos from people using their cameras while skydiving, surfing, or biking.

Starbucks runs targeted ad campaigns to promote new drinks, new deals, and events on their business page

Businesses go viral by participating in trending challenges, and promoting products through fun videos.

Long-form video content, monetized channels, and "Shorts"

Businesses use this site for B2B networking, job recruitment, and publishing professional content

Glossier (cosmetics brand) built its brand by reposting customer selfies using their products, using minimalist photos

Focuses on visuals and Stories; Reels are a popular short-form video feature

Businesses use this for quick posts to join conversations, respond to customer feedback. Great for brand personality

Businesses design interactive filters and location-based ads that pop up in users' Stories. Great for flash sales.

Chipotle showing behind-the-scenes staff photos and dropping discount codes visible on their "once a day only" post

Duolingo went viral with its hilarious and weird mascot videos. They embraced trends to gain millions of followers

Professional networking and resume-style profiles

Etsy sellers pin their products with links directly to their Etsy shops. This drives tons of traffic

Show your authentic, behind-the-scenes brand moments once a day—no filters, no edits. A new way to build trust

Businesses might use this platform to post photos, run influencer campaigns, and create Reels to showcase products

Forum-based platform organized by interests

Uses disappearing messages and Augmented Reality filters