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301-12 Risky Business Reading (2) & Preparing a Written Case Report (Note 4) Flashcards | StudBud
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301-12 Risky Business Reading (2) & Preparing a Written Case Report (Note 4)
301-12 Risky Business Reading (2) & Preparing a Written Case Report (Note 4)
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1
Reading 2: The story of Barilla is how one company can turn a mistake into an opportunity.
True
False
2
Reading 2: One form of Corporate Social Responsibility is known as corporate social advocacy (Dodd & Supa, 2014).
True
False
3
Reading 2: In which
scholarly journal
was "Risky Business" published?
Weinzimmer and Esken
None of the above.
Business Horizons
Foster College of Business
4
Note 4: A complex case will have (BLANK) associated with each issue?
many alternatives
sub-issues
several facts
one problem
5
Reading 2: An interesting aspect of Barilla's competitors' responses to the company's stance on same-sex marriage is...
They disagreed with Barilla's stance.
They agreed with Barilla's stance.
They focused on a legit business issue: The inclusivity of customers.
They exclusively took a stand on the issue of same-sex marriage.
6
Note 4: In a short report (1000 to 1500 words) you need to only focus on one issue.
False
True
7
Fun Q: Who is this artist?
David Bowie
Iggy Pop
Bob Dylan
Ozzy Osbourne
8
Note 4: In written case reports, you adopt only one role as the student
True
False
9
Mohr (1996) argues that organizations...express opinions on social issues to obtain political and business advantages.
The sentence is correctly paraphrased and cited in APA format.
The sentence is correctly quoted and cited in APA format.
The sentence needs a page number to be properly cited in APA format.
The sentence should include quotes around it.
10
Note 4: What should you NOT do when analyzing the case facts
Test the case facts
Adhere to Length Constraints
Use Business Concepts
Cite as many sources as possible
11
Reading 2: What year was the article, "Risky Business" published?
1973
2016
2015
1989
12
Reading 2: According to "Risky Business," CRM stands for Customer Relationship Management.
True
False
13
Fun Q: Who is the actor that plays in the film,
Risky Business
(1983)
?
Woody Harrelson
Matt Damon
Brad Pitt
Tom Cruise
14
Note 4: Business concepts/theories/models are valuable if you explain them sufficiently and they fit the case situation.
False
True
15
R2: Cause-related marketing is when organizations use CSR initiatives as a marketing tool.
False
True
16
Note 4: Your audience is reading your report to...
gain an understanding of your plan of action
to gain an understanding of how to read long reports
gain an understanding of how you organized your paper
gain an understanding of how you propose to solve an issue
17
Reading 2: What is the risk of a business when it takes a stand on social issues?
They risk losing and gaining employees.
They risk losing and gaining profits.
They risk losing and gaining customer support.
They risk losing and gaining community support.
18
Fun Q: Who is the CEO of Apple?
Tim Allen
Steve Cook
Tim Cook
Steve Jobs
19
According to "Risky Business," taking a stand on social issues can
impact
the company's image and
ultimately
...
the surrounding community.
employees' productivity.
the company as a whole.
consumer purchasing behaviors.
20
Note 4: An effective problem statement should provide enough hints and clues of the type of analysis that lies ahead.
True
False
21
Note 4: What are the purposes of appendices in a written case report? Select TWO answers.
to present external research, organizational charts, and other information
to capture th analysis or recommendations in a form more succint than prose
to add to the page count at the end of the report
to place your Executive Summary, References Page, and Plan of Action
22
R2: When an organization missteps on social issues, the competition should not use those mistakes to its advantage.
False
True
23
Note 4: You should revise your (BLANK) accordingly after you have analyzed the issues.
business concepts
solutions/alternatives
issue statement
implementation
