MM52 Honors II - Midterm Review

Question 1

Casual research uncovers the "cause & effect" relationships and test "what if" theories

Accepted Answer

True

Question 2

Purpose of Marketing Research is...

Accepted Answer

To predict something, To explain something, To monitor something

Question 3

Which new product should we introduce to the market first is an example of a strategy-oriented decision problem

Accepted Answer

True

Question 4

failing to define the problem properly can waste valuable resources

Accepted Answer

True

Question 5

Situation Analysis

Accepted Answer

researchers can help managers clarify the problem via conducting an

Question 6

the problem from the researchers' perspective is called a financial problem

Accepted Answer

False

Question 7

the problem from the researchers' perspective is called a research problem

Accepted Answer

True

Question 8

managers often obtain information for decision making through marketing research

Accepted Answer

True

Question 9

Why is our business market share dropping is an example of discovery-oriented decision problem

Accepted Answer

True

Question 10

•Descriptive research describes a specific aspect of the market to gain specific info about an issue and is used for

Accepted Answer

Gather specific information about an issue, determine how many behave in a certain way, Taking a picture of the market

Question 11

It's important for managers and rsearches to formalize their decisions into research objectives

Accepted Answer

True

Question 12

Exploratory Research is to

Accepted Answer

Gaining insight into a marketing problem, Generating hypotheses, Establishing priorities, Clarifying concepts

Questions 12