BUS 111 - Exam 3

Question 1

"Complex buying decisions" is a characteristic of the ______ market.

Accepted Answer

B2B

Question 2

A form of retailing in which consumer contact occurs outside the confines of a traditional brick and mortar store

Accepted Answer

Nonstore retailing

Question 3

Assembled portions of the finished product are called______.

Accepted Answer

Component parts

Question 4

Products that facilitate production and operations but do not become part of finished product

Accepted Answer

Maintenance, repair, operating

Question 5

A theoretical model describing a products sales and profits over the course of its lifetime

Accepted Answer

Product life cycle

Question 6

Which one is NOT one of the ways consumer markets are segmented?

Accepted Answer

Ethnic

Question 7

Requires that companies communicate specific information about their products to consumers

Accepted Answer

Fair Packaging and labeling Act of 1966

Question 8

How many steps are in the personal selling process?

Accepted Answer

6

Question 9

A very narrowly defined target market is called a?

Accepted Answer

Niche market

Question 10

The packagining of two or more brands affiliated with a single product is called

Accepted Answer

Co-brand

Question 11

The process of receiving, storing, handling and tracking of everything in a company's stock is called?

Accepted Answer

Inventory control

Question 12

A combination of all product lines offered by a company

Accepted Answer

Product mix

Question 13

Which one is NOT part of the marketing mix?

Accepted Answer

Production

Question 14

The physical arrangement of resources in the production process is called?

Accepted Answer

Facility layout

Question 15

A group of similar products marketed to one general market

Accepted Answer

Product line

Question 16

Which one is NOT a purpose of packaging

Accepted Answer

Inform and persuade

Question 17

Charging a price just below a whole number to give the appearance of a lower price

Accepted Answer

Psychological pricing

Question 18

The strength of a brand is also known as

Accepted Answer

Brand equity

Question 19

Which one is NOT a part of the promotional mix

Accepted Answer

Product placement

Question 20

Products that are purchased frequently, used often and consumed quickly

Accepted Answer

Convenience good

Question 21

Which marketing era was defined by a focus on a company's corporate social responsibility?

Accepted Answer

Societal marketing era

Question 22

Which one is a tool used to monitor the progress of a production project.

Accepted Answer

Gantt chart

Question 23

Which marketing era was defined by heavy advertising and aggressive sales tactics?

Accepted Answer

Sales era

Question 24

Which one is NOT a step in the marketing process?

Accepted Answer

Establish brand equity

Question 25

A high end or unique product. Price is not important

Accepted Answer

Speciality good

Question 26

Requires that all nutrition content and health claims are consistent with agency regulations

Accepted Answer

Nutrition Labeling and Education Act of 1990

Question 27

Illegal copies or cheap imitations of another product are called

Accepted Answer

Knockoffs

Question 28

The tangible aspect of a product that you can touch, see, hear, smell or taste

Accepted Answer

Actual product

Question 29

Which one is NOT a service offered by wholesalers?

Accepted Answer

Sales force training

Question 30

Producing large quantities of goods at a low cost is called?

Accepted Answer

Mass production

BUS 111 - Exam 3

Questions 30

BUS 111 - Exam 3

Questions 30