S&E Ch. 2

Which of the following is a sports marketing activity?

Which of these is NOT one of the 3 differences between Sports and Entertainment?

There are no differences between Sports and Entertainment

Which of these is considered a sports product?

Sport management is the only component of sport marketing

The convergence of two entertainment properties working together to market products or services

Which of these is NOT a part of the Event Triangle?

Which of these is NOT an example of cross promotion?

Many events would fail or not exist without the help of sponsorships and corporate support

Which of the following is NOT true about Event Marketing?

The process of developing, promoting, and distributing products, or goods and services, to satisfy customers

Leisure time is what is available to people when they are not working or assuming responsibilities

Money left to spend after necessary expenses are paid

You can remove one leg of the Event Triangle and still have a successful event

Products that are capable of being physically touched

Whatever people are willing to spend their money and spare time viewing rather than participating

Which of these is considered an entertainment product?

Using sports as a platform to market products/services and the process the of marketing and selling the sport itself

Sports are a source of diversion or physical activity engaged in for pleasure

Which of these are part of the 7 marketing functions

Which of the following might be included in the study of Sport Management?

The unobservable characteristics which a physical good possesses, such as style, quality, strength, or beauty

Tangible, physical goods as well as services and ideas