Rhetorical Appeals Review

Using a celebrity or famous person to endorse a product uses *this* appeal

In Greek, this word means character.

This appeal is considered to be the most immediate and most powerful appeal

Most persuasive speakers/writers only use one rhetorical appeal at a time.

This appeal may use charts, graphs, or visual data to make its argument.

This appeal is based on facts and statistics.

This appeal will often use an expert endorsement.

This appeal indicates that the speaker or presenter is credible, knowledgable, and good-willed.

This appeal taps into your emotions and feelings.

This appeal plays into your sense of bias and prejudice.