POP 3314 Final study

Question 1

What is valuable in a postmodern society?

Accepted Answer

Knowledge of new goods and how to use them in society

Question 2

Commodity Feminism is where feminists infiltrate advertising messages and successfully bring about gender equality

Accepted Answer

False

Question 3

Creating paid advertising content and presenting it in the same format as adjacent journalistic media is called...

Accepted Answer

Native Advertising

Question 4

Cultural intermediaries are...

Accepted Answer

those that design and disseminate cultural goods

Question 5

Let's enjoy this commercial one more time...

Accepted Answer

Correct Answer

Question 6

Of the options below, what HAS NOT been commodified by advertisers yet?

Accepted Answer

Eyelash Mites

Question 7

Reception theory says that we interpret representations based on...

Accepted Answer

other vehicles of representation (religeon, politics, experiences, etc.)

Question 8

The image below best represents which principle discussed in class?

Accepted Answer

Commodity Feminism

Question 9

Connotation is the literal meaning of a sign.

Accepted Answer

False

Question 10

Postmodernism blurs the line between...

Accepted Answer

Pop culture and High Culture

Question 11

Economic Determinism says that the systems are shaped by and also support the economic base.

Accepted Answer

True

Question 12

Individualism and Colorblindness imply the same thing. What is it?

Accepted Answer

Everyone in society has equal access and opportunity

Question 13

Brand-made content intended for audiences to consume like other forms of entertainment is called...

Accepted Answer

Content Marketing

Question 14

The message in this commercial best exemplifies...

Accepted Answer

Postfeminist Dialog

Question 15

Postmodernism loves to turn structures and categories on their heads. This is known as...

Accepted Answer

subversion

Question 16

Representation Theory says that

Accepted Answer

"truth" is created/accepted when a representation is repeated

Question 17

Documentary media is one of many tactics advertising has used to effectively communicate...

Accepted Answer

Authenticity

Question 18

Information on how, when, where, and why we incorporate products into our lives

Accepted Answer

Symbolic Capital

Question 19

If food producers label a product as "organic," they are legally obligated to make their products healthy.

Accepted Answer

False

Question 20

The "Carbon Footprint" is a concept created by...

Accepted Answer

British Petroleum

Question 21

A one-sided relationship between the audience and a media personality is called...

Accepted Answer

Parasocial Relationships

Question 22

Class disguise is when lower classes don themselves with apparel that is more expensive than they can afford

Accepted Answer

False

Question 23

Systems and institutions take form and behave based on the economic structure supporting them

Accepted Answer

Economic Determinism

Question 24

Extra Credit: What is NOT an advantage the ad industry has over its audience we discussed in class?

Accepted Answer

Large populations of ground bees

Question 25

Postmodernism also likes to blur the line between...

Accepted Answer

artifice and reality

Question 26

What is one of the consiquences of Racial Naturalization?

Accepted Answer

Strips social, cultural, and political contexts from racial/ethnic identity

Question 27

Stereotypes are useful for...

Accepted Answer

...maintaining a specific social order

Question 28

A Syntagm is...

Accepted Answer

The ordering or arrangement of signs

Question 29

Hyperreality takes away all artifice to expose the harshness of reality.

Accepted Answer

False

POP 3314 Final study

Questions 29

POP 3314 Final study

Questions 29