#Claims/GlitteringGeneralities #Branding #SpecialOffer/Incentive/Promotions #Testimonial/Celebrities #SpecialDesignsFeatures #Transference #NameCalling #Bandwagon #SnobAppeal #LoadedWords #Repetition #Flattery #PlainFolks #EmotionalAppeals #FactsAndFigures #Urgency