In terms of social media, a platform ________.

enables the development, deployment, and management of SM

What are the 4 Ps of marketing?

Product, Price, Place, Promotion

In reference to social media marketing, which of the following is an example of organic content?

An image a company creates and shares on Instagram

Which of the following best describes marketing?

The process of communicating a company’s value to customers

Content marketing is ________.

The act of creating and distributing valuablematerial to attract a target

What are the three main goals of marketing?

Increase sales, build cus. awareness & loyalty, and acquire newcustomers

Which of the following is an example of a SMART goal?

Improve customer retention rate by 5% by March 15 by responding SM mentions

studbud

Social Media Certification

18 termsStudBud Administration153 plays

Imported from external platform

Flashcards18 cardsFPractice quizPHost liveL

Questions 18

Answers

1
Customer advocacy is a mktg strategy focused on supportingcustomers on SM by liking, commenting on, and sharing content
True
False
2
In terms of social media, a platform ________.
enables the development, deployment, and management of SM
searches databases and internet sites for documents containing key words
is a person’s profile on any given social media application
is the original version of a social media application
3
This form of marketing tries to reach consumers through general media advertising as well as through in-person contact.
None of the above
Inbound
Outbound
Organic
4
What are the 4 Ps of marketing?
Principle, Product, Promotion, People
Product, Price, Place, Promotion
Place, Product, Promotion, Priority
People, Price, Promotion, Product
5
A brand is the distinctive name, words, design, logo, mark, or acombination of these elements...
False
True
6
________ was the first true social media network.
Twitter
YouTubed
Facebook
Myspace
7
When were social media sites first introduced?
2003
1997
1990
2010
8
A _______ is a statement or phrase that encourages audience response.
Mission statement
Keyword
Call to action
Personal brand statement
9
In reference to social media marketing, which of the following is an example of organic content?
A PPC ad that appears at the top of search engine results
A product review that a paid influencer posts on YouTube
An image a company creates and shares on Instagram
A video a company pays to promote on Facebook
10
Which of the following best describes marketing?
The process of creating and maintaining the identity of a brand
The process of communicating a company’s value to customers
A range of activities that assist customers in resolving issues
The process of buying products and services
11
Content marketing is ________.
The act of submitting public relations materials to media
A technique used by customer service representatives on SM platforms
The act of asking influencers to share links to product pages
The act of creating and distributing valuablematerial to attract a target
12
If a company shares a link to its Facebook account on an Instagram post, what marketing approach is being used?
Cross promotion
PPC advertising
Outbound marketing
Search engine optimization
13
Time period between 1995 and 2002, extreme internet usage growth played a key role in opening up the internet
Digital bubble
Dot-com bubble
Internet marketing era
Digital era
14
________ is the simulation of human intelligence processes by machines, especially computer systems.
Artificial intelligence
Search engine optimization
Boosting
Targeted marketing
15
What are the three main goals of marketing?
Increase sales, build cus. awareness & loyalty, and acquire newcustomers
Write promotional emails, create ad campaigns, and acquire new customers
Build customer awareness, acquire new customers, and create new products
Increase sales, optimize ad & mktg campaigns, & create concepts fornew prod
16
When businesses use the word “messaging,” they are only referencing a written set of words.
True
False
17
Social media marketers operate largely under which of the 4 Ps?
Place
Product
Promotion
Price
18
Which of the following is an example of a SMART goal?
Increase sales by the end of the month by making more calls,
Improve customer retention rate by 5% by March 15 by responding SM mentions
Improve brand sentiment in two weeks by paying to promote Facebook posts
Increase brand awareness by liking more photos on Instagram

Social Media Certification Flashcards | StudBud