Which are the main activities of the digital strategic listening process?

Monitoring, Tracking, Assessing

How do you define "Social Media"?

Internet-based applications for creating and exchanging UGC

The phenomenon of Brand Hijacking is related to the:

unauthorized practice of acquiring other's online identity

Which are the main dimensions of digital reputation?

Quantity, quality and credibility of conversations

A company that is defined Enterprise 2.0...

uses emergent social software platforms for cooperating

How could you calculate the FB engagement rate?

Reactions + Share + Comments/Reach/#Post * 100

The acronym PESO Model is related to:

Paid, Earned, Shared, Owned media

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Digital attitude

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Questions 10

Answers

1
Which are the main activities of the digital strategic listening process?
Monitoring, Reporting, Commenting
Tracking, Assessing, Reporting
Monitoring, Tracking, Assessing
Monitoring, Tracking, Answering
2
How do you define "Social Media"?
A technological platform
Application for connecting people
The new environment for connecting each other
Internet-based applications for creating and exchanging UGC
3
The phenomenon of Brand Hijacking is related to the:
unauthorized practice of acquiring other's online identity
practice of tagging someone in pubblication process
strategy for viralizing online content
practice of sharing brand hashtags
4
Which are the main dimensions of digital reputation?
Quantity of conversations, timing of posting and resonance
Credibility of conversations and sentiment analysis
Quantity, quality and credibility of conversations
Quality of conversations, number of comments and frequency
5
Please, identify one of the main challenges related to monitoring activity.
Being able to gather information from your customers
Methodological constrains
No challenges
Very low costs
6
Which are the criteria for defining digital influencers?
Reach, Relevance and Frequency of posting
Reach, Results and Rhetoric
Reach, Resonance and Impressions
Reach, Relevance and Resonance
7
A company that is defined Enterprise 2.0...
uses Skype for communicating with clients
controls workers by the use of web 2.0 technologies
uses emergent social software platforms for cooperating
uses Facebok and Twitter for relating with customers
8
How could you pay digital influencers?
Cost per engagement
You do not pay anyone
A fixed salary agreed by both parties
Cost per mail sent by influencers
9
How could you calculate the FB engagement rate?
Reactions + Share + Comments/Reach/#Post * 100
Like + Comments/Follower * 100
Reactions/Reach * 100
Clicks + Social Actions/Total Impression * 100
10
The acronym PESO Model is related to:
Paid, Earned, Shared, Owned media
Paid, Earned, Sent, Owned media
Prepaid, Earned, Social, Owned media
Paid, Earned, Social, Owned media

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