Test on Lesson 2

Associate puts lipstick on Ellie & asks her if she wants the matching liner too. This is _ marketing strategy

Term for impression gathered from information that is seen, heard, & experienced encountering business/ product/service

Term that describes an injury caused by item falling off a shelf & hitting a person

Extra inventory kept on hand in case customer buys more than the company estimated before the next shipment arrives

The process of placing inventory on store floor shelves, racks & displays to be sold is

After purchasing new car, satisfied customer is in what phase of customer life cycle?

Preventing injury & illness to customers & employees is called

Store customer can purchase items in store, online, or app, receive txt & emails about sales promotions. This is

Retailers total inventory is

The measure of how happy customer is with shopping experience w/a retailer is called

Dick's Sporting goods member is sent a coupon for new bat because he buys cleats & glove every spring. It's _ marketing

Which of the following is NOT an example of employee fruad or theft?

Recommending additional items that complement customers purchase such as shoe clean to go w/leather shoes is called

Which of the following refers to the amount of $ that retailer makes after accounting for expenses?

A bottle of shampoo is leaking & employee throws it away as they are stock shelves. Which of the following is true?

If you see a spill on floor, what's the first thing you should do?

Which of the following does the Occupational Safety and Health Administration (OSHA) require

What contributes to a negative brand?

Store has flyers in newspaper w/ new & sale products & coupons. Flyers are on store website. This is _ marketing

Marketing programs that track purchase history, personal info, & perferences, provide incentives to loyal... are called

Grocery store plans to sell 100 gal of milk per wk & buys it. Milk is sold in 2 days & 100 customers come to buy later

Which agency or law protects employees who report unlawful or unsafe practices?

The repetitive cycle tht occurs with retailers in regard to product assortment is called

If a business' gross profit is $100 & its revenue is $500, what is the business' profit margin %

These devices are specifically intended to be attrached to clothing to prevent theft & require a special tool to remove

Term when customer purchases a new item & then returns an old, damaged, similar item using the new item receipt & box?

A retailer completes a physical audit of store's inventory. Total inventory was $100,000 but there should be $110,000

Other than the stockroom, where is store inventory kept in the physical store?

Which of the following is a good tip for connecting with customers in retail stores?

Customer makes a $23.47 transaction & pays $40 in cash. What is there change

The inventory term that describes ability to scan large volumes of inventory or tagged items at a time

Which of the following best defines quality customer service

What % of shoplifting is due to employee theft?

What organization oversees & contols workplace safety regulations?

Which of the following is not part of the retailer's role in inventory management?

There's a new show about a baker demonstrating cake decorating. Which marketing technique is used?

A compnay's image & reputation, how the outside world sees it is called

Store has new brand of bird seed & displays, signs, gives away bird feeder w/3 bags plus employee incentive to sell

What does POS stand for in retail?

When planning inventory, a company's goal is to have

Which of the following does not cause inventory change?

Which of the following is not part of the retailer's role in inventory magement

Which of the following refers to the amount of $ that retailers bring in?

Co. goal is to earn $5 profit for every sale. Which key performance indicator can be used to measure results of goal?

What's the term for reducing the price of an items to encourage sales?

The unique way employees inteact w/each other & customers. Also the personality of the company

Which of the following key performance indicators can be used to measure each store meeting sales goals?

If POS system detects credit card or debit card fraud, what will you do?

When working on a ladder, what 1 thing should you avoid to prevent falls?

What common event could result in inventory shrinkage?

Store plans to sell 50 gal. of milk/wk & buys. 50 gal of milk sold to customers & 50 gal expire on shelf before sold

You have key info about company's products & services & use to help customer understand them. It's called

Customer's tv breaks & can't be fixed, customer looks online to learn what tvs are sold in different local retailers

Which of the following is an improper lifting practice?

When products arrive at physical store, the process used to enter it into the store's on hand inventory is called

Which of the following refers to the difference between revenue & cost of goods sold

If a business' revenue is $1150 & its cost of goods sold (COGS) is $734, what's the business gross profit?