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SEM Chapter 1.1 Flashcards | StudBud
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SEM Chapter 1.1
SEM Chapter 1.1
13 terms
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StudBud Administration
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Marketing Basics
Flashcards
13 cards
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Practice quiz
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Host live
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Questions
13
Answers
1
Price is the cost of the Tickets
False
True
2
Examples of Promotion are TV commercials, newspaper ads, Product contest
True
False
3
Understand the concepts and strategies utilized to determine target marketing strategies to a select audience
Selling
Market Planning
Pricing
Promotion
4
Selling is understanding the concepts and actions needed to determine client needs and wants and respond
False
True
5
Maximize return and meet customers' perceptions of value
Product Service Management
Selling
Promotion
Pricing
6
OPEN ENDED - Please write on sentence to explain the term Discretionary Income
False
True
7
Place is selecting a host city
False
True
8
Product is the Super Bowl
False
True
9
Processes needed to obtain, develop, maintain, and improve a product or service mix in response to market opportunities
Selling
Promotion
Marketing information management
Product service management
10
Marketing Information Management disseminates information for the use of making business decisions. (Data)
True
False
11
Concepts-strategies needed to communicate information about products, services, images, ideas to achieve outcomes
Promotion
Place
Price
Product
12
I deal with sales channels and distribution of products to consummers
Channel management
Market Planning
Marketing Information Management
Product Service Mangement
13
What is Marketing?
The Study of Human Behavior
The Study of Products and Services
Advertising
Creation, Maintaince, Satisify, Exchange, Relationships
