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Basics of Marketing Concepts Flashcards | StudBud

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Basics of Marketing Concepts

5 terms·StudBud Administration

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Questions 5

Answers

1
A product can be meant as...
A PLACE
GOODS, SERVICES AND INFORMATION
A POSITIONING OR WAY OF THINK
EXPERIENCES, IDEAS OR A DIGITAL PRODUCT
2
The consumers cannot be segmented by...
Behavioral Aspects
Physical Aspects
Psychographic Aspects
Demographic Aspects
3
Why levels of product it's so important?
Because nobody buys products, but benefits
Because that way we can understand consumers
Because that way we can create better products
Because they allow us to understand the benefits we deliver
4
What Matrix helps us to identify new market opportunities?
Porter Matrix
Drucker Matrix
Mintzberg Matrix
Ansoff Matrix
5
The market cannot be segmented into...
Mass Marketing
Foreign Markets
Targeted Marketing
Concentred Market