FINAL - Review

Buyers are less price-sensitive when the product is unique or when it is high in quality, prestige, or exclusiveness.

A company’s promotional mix includes all of the following elements, except for:

Lobbying involves dealing with legislators and government officials to promote or defeat legislation and regulation.

Product levels are:

Marketing analysis begins with a complete SWOT company analysis.

Social media has increasingly become ____________, particularly for younger customers of hospitality and tourism.

Demographic environment is the study of human populations in terms of size, density, location, age, sex, race - select:

Competition-based price is based on other organizations that have helped pay part of the cost.

There is _____ competition among destinations for leisure travelers.

Which of the following factors does not influence the structure of a hotel sales department?

Occupancy, passenger miles, and total covers are common measures of sales volume.

Prospecting involves:

Advertising is any paid form of non-personal presentation, promotion of ideas, goods/services by an identified sponsor.

Which of the generations listed below are most interested in traveling abroad?

Revenue management system is used to maximize a company yield of contribution margins by:

Direct and digital marketing was very basic in the beginning, but became ______ over time.

Which of the following specific tools to communicate with customers are used by advertising?

The following elements constitute the AIDA framework:

A marketing plan has a ____ scope than a _______ plan.

A restaurant informs the press of no cases of food borne illnesses traced as the destination has recorded - this is:

Objectives should be based on information about the target market, positioning, and market mix.

PR messages and vehicles are:

One of the benefits of social selling is:

Micromarketing: the practice of tailoring products and marketing programs fitting specific individual tastes or places:

To be effective, each marketing plan must be written _____.

Which of the following is not a specific form of direct and digital marketing?

Hospitality Industry distribution channels are:

Developing a marketing research plan includes:

Generally, print publications are being replaced by:

To break through the clutter, many marketers have subscribed to a new merging of advertising and:

The inside sales force includes technical support persons, sales assistants, and telemarketers.

In direct distribution, the transaction costs are low because:

Marketers have a responsibility to protect the privacy of customer information.

Research has shown that casinos _____ business away from local restaurants.

Psychological factors that models consumer behavior:

Traditional forms of direct marketing used in hospitality industry are:

Image differentiation - an image conveying a singular distinctive message about products major benefits and positioning.

Destinations generally have an actual or perceived ____.

Regardless of how a sales force is structured, individual salespeople must classify their:

Lifestyle is a person's whole pattern of acting and interacting in the world and provides info about consumer values.

Digital marketing tools and platforms directly engaging anywhere, any time via computers, smartphones, tablets, smart TV

A major factor influencing price increases is:

In its simplest form, value pricing means offering a price below competitors:

Market segmentation consists lf many types of costumers, products and needs. Consumers are gruped in various ways.

Revenue management involves ___________ of profit margins and sales volumes for each product line.

Which of the following are NOT marketing objectives for a PR manager?

For most companies, the first step in conducting online marketing is to use highly selective mailing lists.

Conventions are annual meetings including general sessions, committee meetings, social interest sessions and trade shows

Social selling includes the followings:

A consortium is a group of organizations that work together to provide mutual benefits to members.

Which of the following statements is correct?

The main forms of online advertising are display ads and search-related ads.

Which of the factors below represents one of the most critical aspects of distribution for hospitality companies?

Differentiation concentrrates on achieving superior performance in an important customer area valued by a large market.

The long-run success of tourism will depend on ______ to satisfy the desire for travel.

One important challenge for PR managers is to ___________ news.

A distribution channel is a set of independent organizations hwo make a product/service available to consumer.

A vertical marketing system consists of different natural abilities to attract qualified channel members.

It is recommended that companies:

Direct mail marketing is based on:

Major activities of PR departments are:

Price must be coordinated with symbolic and visual qualities.

Which of the following is not a factor that is transforming direct marketing?

Organizing the sales department includes the followings:

Interactive TV allows marketers to target audiences based on their specific:

Which of the following pairs represent common measures of sales volume?

Psychological prices are:

Customer density varies by territory, and territories with equal potential can:

Generally, the ______ assigns the area’s quota to each of the area’s salespeople.

Promotional mix - a specific blend of ads, public relations, personal selling used to communicate customer value.

AIDA - designing the message should include:

One of the benefits of social selling is:

The affordable method in establishing a total promotional budget for a company is based on:

Revenue management systems are used to maximize a hospitality company’s yield or contribution margin.

Destination marketing is systematically linking supply (destination features and benefits) with:

Personal characteristics affecting consumer behavior influenced by cultural factors are:

Sales force ____ ensure that corporate goals are met.

It is _____ to find properties that are truly comparable in all attributes due to the uniqueness of the hotel industry.

A restaurant examines the cost of its menu items. adding a 20% markup to each item’s cost as final price - this is a:

Maturity is a period of slowdown in sales growth because of product achieved acceptance by most of its potential buyers.

A customer sees a stake priced at $29.99. This is likely an indication of:

Press relations aims is to put newsworthy information in news media to get attention to a person/product or service.

Direct interactions between customers and companies in the social media space give customers a sense of:

Internal marketing seeks if employees are able and willing to deliver quality services (company's internal customers).

Which of the following is NOT one of the most common mistakes in pricing?

Slogans like “I Love NY” and “100% Pure New Zealand” contribute to _____ a destination.

The aim of press relations is to understand the firm’s mission, culture, and target of the communication.

Which of the following is one of the most frequent frustrations of a salesperson?

Restaurant distribution systems include:

Generally, a web site _____ all other promotional and retail activities.

______ have security and privacy concerns.

Company structures its sales force based on selling higher-priced products.

National, state, and local tourism agencies have the goal of promoting:

Advertising strategy consists of two major elements: competition and clutter.

Local area marketing uses all areas of promotional mix, but predominantly ____ to convey messages to the local audience.

One of the most important functions of a distribution channel member is contact. Contact represents:

Economic environment consist of factors affecting customer purchasing power and spending patterns, choose correct items:

Sustainable tourism refers to tourism that minimizes the environmental impacts and sociocultural changes and defined as:

Which of the following is the first step in the selling process?

One of the most important aspects of database use is: