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MK 495 Chapter 5 Quiz Flashcards | StudBud
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MK 495 Chapter 5 Quiz
MK 495 Chapter 5 Quiz
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MK 495 Chapter 5
Flashcards
18 cards
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Practice quiz
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Questions
18
Answers
1
What is a company called that have managed to fulfill everybody's request?
is this quiz done yet?
firms of endearment
good companies
terms of endearment
2
What is conscious capitalism?
belief that biz should serve only primary stakeholders
belief that biz shouldn't serve any stakeholders
belief that biz should serve only secondary stakeholders
belief that biz should serve primary & secondary stakeholder
3
What did Milton Friedman believe the primary responsibility of business was?
Both A and C
Increase profits
Make more money
Care about the customer and society
4
True or False? John Mackey welcomes criticism and thinks you should engage your critics?
False
True
5
What is CSR?
duties of a firm to society
duties of a firm
duties of a firm to their employees
duties of a firm to their CEO
6
What is Whole Food's 5% Day initiative?
5% of the day is spent walking for increased employee health
5% of the day's profits are used to buy the CEO new shoes
5% of the day's profits are spent on employee development
5% of the day's profits are donated
7
What does CSR stand for?
Chicken Salad Rewards
Corporate Social Reactions
Corporate Social Responsibility
Corporate Social Reasonability
8
True or False? Since 2010, the SEC requires co. to disclose material relating to climate change
False
True
9
The core value of WFM represent a _____________ orientation.
horizontal
vertical
primary
stakeholder
10
Which of the following isn't a category of the 10 Principles of the UN Global Compact?
labor
environment
all are categories of the 10 Principles
human rights
11
Which of the following is not one of the 6 most important stakeholders according to Mackey?
Investors
Employees
Competition
Customers
12
How many roles does business have today?
4
2
5
3
13
What company has been reporting annually on its ESG performance since 2004 (that was covered)?
Novo Nordisk
CVS Pharmacy
Costco
Starbucks
14
What is "cause" marketing?
consumers vote online for employee of the month
consumers vote online for which new products they want
consumers vote online for Super Bowl MVP
consumers vote online for which charities will receive grant
15
What company was John Mackey the CEO of?
Starbucks
Whole Foods Market
Wegman's
Heinen's
16
Did you enjoy our quiz?
No
Yes
Yes
Yes, in reality no, but I don't want to make them feel bad
17
How many days did Coca Cola take to respond to the crisis?
1
6
14
10
18
What major company did our chapter cover for better or for worse?
Jeez, I must've really not been paying attention
Coca Cola
7-Up
Pepsi Cola
