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Context or Not? Flashcards | StudBud
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Context or Not?
Context or Not?
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1
Google Maps was not widely available in China.
Context
Not Context
2
Delhi impounded 140 vehicles and asked the Information Technology Ministry to block access to the apps
Context
Not Context
3
Uber required that customers validate their credit card information to use the app.
Context
Not Context
4
When Starbucks expanded into Australia, which of the following was a factor of the context?
Starbucks opened 137 locations in key geographies
Australians drank flay whites and macchiatos
5
Uber contracted with a local rental-and-driver service rather than contracting with individual vehicle owners.
Not Context
Context
6
Uber responded by instituting background checks and installing panic buttons
Context
Not Context
7
Delhi was the nation’s capital and a city of roughly 18 million inhabitants.
Competitive
Geographic
Legal
Technological
8
Smartphones were not as common as in more developed markets, and credit card use was also less widespread
Competitive
Geographic
Technological
Legal
9
Chinese consumers primarily used WeChat and AliPay—not credit cards—for transactions.
Geographic
Competitive
Legal
Technological
10
When Uber expanded into Shanghai, which of the following was a factor of the context?
Local competitors spent hundreds of millions of dollars on driver subsidies
Uber invested $2 billion in ride subsidies and infrastructure
11
Context is...
Internal
External
12
To recruit drivers, Uber offered free smartphones and cash bonuses.
Context
Not Context
13
Didi Dache (Didi) and Kuaidi Dache (Kuaidi) established themselves as dominant operators in the fragmented taxi market
Competitive
Legal
Geographic
Technological
14
When OREO expanded into China, which of the following was a factor of the context?
Chinese consumers preferred wafers to biscuits
OREO created smaller packagers with lower prices
15
Uber did not register as a transportation company under the MVA
Not Context
Context
16
The context is all of the following EXCEPT:
The reason a company may choose to adapt its marketing
Factors of the external environment
Something the company can't control
How the company adapts to the market
17
Context is...
Uncontrollable
Controllable
18
In August 2016, Delhi outlawed surge pricing, which a local leader had termed “daylight robbery.”
Geographic
Legal
Competitive
Technological
19
When Shake Shack launched its Innovation Kitchen in NYC, which of the following was a factor of the context?
NYC is a popular destination for international tourists
Shake Shack tested all new product concepts in the West Village location
20
When Disney opened EuroDisney, which of the following was a factor of the context?
The park featured many familiar rides, attractions and characters
Europeans enjoyed wine with meals
21
India’s national government did not treat rideshare services as taxi companies
Not Context
Context
22
As House of Lasagna expanded in the Philippines, which of the following was a factor of the context?
Filipino middle-class households spent 20% of their income on outside food
80% of the chain's revenue was from sales of beef lasagna
23
India was home to a wide range of existing taxi options, from motorized and bicycle rickshaws to luxury vehicles
Context
Not Context