Marketing 201 Final Exam Prep

Investor relations is the public relations function used when a company builds a relationship with their shareholders.

POES stands for

The photo below is an example of which consumer promotion tool?

Which digital marketing technique is used to give customers a digital wow?

Madison & Vine is an example of a message decision

An interesting display at a store is an example of which consumer promotion tool?

What is the third step in the marketing process?

P&G and Amazon are sharing warehouse facilities in order to cut distribution costs and gain delivery advantages

What does the Gecko drive home for Geico?

Salesforce is at the bottom of the market in sales force automation and customer relationship management.

Is there a need for salespeople in the future?

Which car service is revolutionizing urban transportation channels in cities.

This type of ad is designed to show the skill of the company that created it?

What do the 4 P's stand for?

Mr. Clean is an example of which message execution style?

Showing normal people using a product naturally is the slice of life consumer promotion tool.

The process by which companies create value for customers and build strong customer relationships in to create value is?

The development public relations function is used primarily in nonprofits in order to get donations and volunteers.

The three parts of advertising evaluation are ________.

Any paid form of non-personal presentation and promotion of products by an identified sponsor is ________.

Rebates allow customers to save money before the sale.

Sales promotions are a short-term incentives to encourage the purchase or sale of a product/service.

The story of Joshie the Giraffe and The Ritz-Carlton is an example of creating customer delight (make them say wow).

The Netflix ad below is an example of which type of online advertising?

Which two below are the two types of digital media websites used in digital marketing?

What is the first step in the marketing process?

This public relations function lobbying is used when a company works with government officials.

Press Relations are usually not newsworthy information.

Which company revolutionized movie distribution?

What type of message execution style is displayed below?

When a company uses a commercial to build a certain feeling around a product it is which message execution style?

Engaging directly with carefully targeted individual customers to obtain both an immediate and lasting customer response

Which message execution style is being used when an ad provides research or is supported by a doctor?

Unilever has begun to focus on improving the social and environmental impact of their products in use.

The Promotional strategy below is frequently used by pharmaceutical companies when they release medicine commercials.

This company has recently been telling consumers to buy less in order to save the planet.

In the POES model the P stands for promotion.

Intel and Toshiba created a social media film called "Inside" that is blurs the lines of advertising.

P&G is combining old promotion tactics with newer social media tactics to draw substantial media coverage.

TOMS is known for a mission that seeks both company profits and to make the world a better place.

When a product is first introduced the company's objective is to inform consumers about the product

What is being defined below?

The promotion mix is displayed below

When a company emails its customers a deal such as save 10% it is an example of email marketing

once a product reaches it maturity the companies objective is to remind consumers of their product.

The three types of media decisions are 1. media type 2. media vehicles 3. media timing

The picture below is an example of the pull promotion strategy.

What is the picture below the formula for?

Advertainment is when an ad is so interesting that people want to watch them.

Building an image around local communities is known as which public relations function?

What is the fourth step in the marketing process?

What does Amazon do different than their competitors?

What is the picture below the formula for?

The marketing mix is a set of tactical tools used to create a response in the marketplace.

Which message execution style is used to show consumers how a product works in their target audiences life?

Snapchat tries to combat issues with monetization by using online advertising as a source of revenue.

What is the picture below the formula for?

The Wayfair commercials where the actors sing are an example of musical message execution style.

Below is the definition of what?

Happy Meal toys are an example of the premium consumer promotional tool.

Pens with the Huntington logo are an example of the premium consumer promotion tools.

The ads below are an example of search online advertising.

Smartphones have effected the way people live and buy.

coupons are not an example of a consumer promotion tool.

The final step in the marketing process is to capture value from customers to create profits and customer equality.

A common example of a consumer promotion tools being used in the real world are samples at Sams Club.

Which message execution style builds a fantasy around a companies product?

Which public relations function was used when the Old Spice Man appeared on Ellen?

The Doritos Super Bowl ad generated a substantial amount of consumer engagement for the company.

McDonald's Monopoly is an example of which consumer promotion tool?

What's the second step in the marketing process?

A blog is an online journal where people or companies post their thoughts and other content.

Once a product begins to grow and people know about it the companies objective is to persuade consumers to buy it.