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ICEV Marketing Concepts Flashcards | StudBud
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ICEV Marketing Concepts
ICEV Marketing Concepts
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Marketing Concepts ICEV
Flashcards
30 cards
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Practice quiz
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Questions
30
Answers
1
There are how many foundations to marketing?
Five
Seven
Four
Two
2
Which of the following is NOT a way online advertising can be purchased?
Cost per thousand
Cost per click
Cost per view
Cost per action
3
Which of the following is NOT one of the seven pillars of marketing?
Financing
Economics
Distribution
Selling
4
Which of the following is NOT considered a trend in marketing?
Mobile marketing
Industrial marketing
Relationship marketing
Distributive marketing
5
Which of the following is NOT an example of demographic segmentation?
Segmentation by incime
Segmentation by ethnicity
Segmentation by occupation
Segmentation by location
6
What is NOT a type of pricing?
Value-in-use pricing
Bait pricing
Distributing pricing
Prestige pricing
7
Industrial marketing is also known as which of the following?
Wholesaler-to retailer
Business-to-customer
Business-to-business
Business-to-consumer
8
Focusing on attracting and retaining customers by continually creating relevant products is?
Content marketing
Online advertising
Socoetal
Co-branding
9
Which of the following combines finding a target market and using a marketing mix?
Marketing strategy
Marketing foundation
Effective marketing
Marketing concept
10
A similar group of customers a company wants to attract is known as which of the following?
Specific market
Marketing mix
Target market
Mass market
11
Which of the following populations are the largest ethnic group in the United States?
African-American
Hispanic
Asian- American
Caucasian
12
It is rare for a completely new product to enter markets and be successful.
False
True
13
Marketers look at disposable income and discretionary income when marketing to consumers.
False
True
14
Mark goes to a department store in search of a gift. He is considered to be a ?
Distribution
Customer
Marketer
Consumer
15
Mass markets are a homogeneous group of consumers to which producers wish to appeal.
True
False
16
Why are the "Seven Pillars of Marketing" important to marketing strategies?
Help overcome separations between producers and consumers
Helps companies focus on specific consumers
First step to effective market segmentation
Are need-satisfying offerings from companies
17
Marketers use MSAs for which of the following reasons?
Targeting consumers and launching promotional campaigns
Advertising products
None of the above
Distributing promotions to the right producers
18
What are the four marketing strategies businesses use to determine customer needs?
Product, process, place, promotion
Product, price, place. promotion
Product, price, place, process
Price,place, promotion, process
19
Which generation is arguably the most educated?
Generation X
Generation Z
Generation Y
Baby Boomers
20
Market segmentation involves which of the following?
Collecting information to carry out marketing activites
A and C
Segmenting the generic markets into target markets
Identifying generic markets
21
Personal selling can be a part of ____ and involves communication between sellers & customers
Product
Price
Promotion
Process
22
Which of the following is NOT an example of sales promotion?
Catalogs
Samples
Coupons
Telemarketing
23
what is NOT a reason a new product might fail?
Poor positining
Appropriate channels selected
Too little marketing support
Unexpected consumer reaction
24
Which of the following was NOT listed as a disadvantage of mobile marketing?
Privacy concerns on personal devices
Stores unwanted information on the device
Variety of shapes and sizes of devices
Website navigation can be difficult
25
Targeting teenagers is an example of which type of segmentation?
Geographic
Aerographic
Demographic
Psychographic
26
Effective marketing is difficult because of which of the following?
manufactures and retailers disagree on who is the customer
Producer and consumers are usually separated in several ways
Customers want to but more than producers make
The assortment of goods is usually too large for customers
27
The success of negative driven products relies on consumers_____.
Ability to absorb risks associated with them
Fears of the consequences of not owning them
Negative views on products they replace
Loyalty to positive driven substitute products
28
The marketing mix includes place, price, positioning and promotion
False
True
29
Research group volunteers can effectively help by doing which of the following?
Being the only method of determining price
Reacting as they would in the real world
Determining prices of products
Determining target return pricing
30
Which of the following is NOT a type pf segmentation?
Geographic
Demographic
Psychographic
Aerographic
