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Sports Promo Chapter 2 Flashcards | StudBud
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Sports Promo Chapter 2
Sports Promo Chapter 2
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Flashcards
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Questions
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Answers
1
True or False: Question mark (?) products are low performers in high growth markets
False
True
2
True or False: Market development is one of four quadrants in the growth strategy matrix
False
True
3
What are the stages of the Product Life Cycle?
intro, growth, maturity, elimination
intro, growth, maturity, production extension
intro, growth, maturity, decline
intro, growth, maturity, decline/production extension
4
Customer satisfaction equals what?
product price + experience
promotion - cost
product benefits - cost
product benefits + engagement
5
Porter's 5 Forces evaluates the competitive level of a market by analyzing
competitor rivalry
buyer power
threat of substitute
supplier power
6
MPP's Step 4 is about
integrating the marketing plan
creating mission, vision, and values
developing ticketing plan
defining goals and objectives
7
True or False: external forces in a SWOT are strengths and weaknesses
True
False
8
Brand positioning mapping includes
level of emotional attachment
differentiating qualities
product value
perceived quality
9
Churn rate is used to
determine how often a consumer discontinues product use
determine a product's life cycle
identify the number of people leaving the organization
refer to employee turnover
10
Growth Strategy Matrix's product development involves
increasing market share
new product in a new market
expanding consumer segment in a new geographical location
new products in an existing market
11
True or False: Tactics is about big picture concepts
False
True
12
What are the 5 P's of marketing?
product, price, place, promo, physical environment
product, price, place, promo, people
product, price, place, process, promo
product, place, price, promo, PR
