Marketing Concepts Review

This tasty snack is most often purchased by 

The seven core functions of marketing define _____ aspects of marketing.

Deciding how to get goods directly into the customers hands

Choosing what to make or sell is this part of the marketing mix

A zipper may be more useful if added to fabric and make into a jacket this represents

M&M's melt in your mouth

Classifying customers by characteristics is called

The average income of a person who owns this home may be

Due to the colors and design of this toy, who might it be PURCHASED for?

The means of getting a product into a consumers hands is this part of the marketing mix

A website with data or research about safety recalls would be an example of

What type of person may order this cake

Having a product or service available ONLY at Christmas would be an example of this type of

All businesses that buy products for use in their operations are part of the

All seven of the core marketing functions focus on

M&M's are the brand favorite for this generic product

Age, gender, income level, and behavior are just a few components of a

This fluffy white topping commonly known as whipped topping is most widely known

The attitude of the person who may own this car may be

The five forms of utility are:

A target market is a group that is

Ziploc and Glad are brand names of this generic product

The idea that a business should strive to satisfy consumers is the

TV ads, newspapers, internet ads, and coupons are all examples of

The impact of marketing impacts the economy and

An intangible item that has monetary value and satisfies your needs and wants is a

This refers to activities related to advertising, personal selling, sales promotion & publicity

A percentage of total sales volume generated by all companies that compete in a given market is

Possession utility is simply the exchange of a

What are goods?

This is what is exchanged for the product

Skittles

The market that consists of those who purchase goods and services for personal use is known as

Marketing is an activity and process involving many parts that provide

To inform, persuade, or remind current and potential customers about a product or service

Two benefits of marketing are

Product, place, price and promotion make up the

Provides customers with goods and services they want

What is the purpose of a customer profile?

Attributes of goods and services that make them capable of satisfying wants and needs are known

The income level of the person who may own this home may be

Kleenex and Puffs are brand names for this generic product