A connotative meaning is:

B. A culturally shaped or emotional meaning

What does the phrase “The medium is the message” imply?

B. The form of media influences more than content

What does agenda-setting theory suggest?

B. Media controls what we think about

The digital panopticon refers to:

B. Constant surveillance via digital tech

Which theory explains that audiences use media to meet their needs?

A. Uses and gratifications theory

What is the public sphere?

B. A forum for rational-critical debate in society

What is one outcome of participatory culture in advertising?

C. Rise of social media influencers

What is surveillance capitalism?

B. Profiting from users’ data and behaviour

The hypodermic needle model suggests:

A. Media messages are injected into passive audiences

Advocacy journalism often:

B. Takes a stance to promote reform

One ethical concern about AI in communication is:

A. Reproducing bias and misinformation

A produser is someone who:

B. Produces and consumes content

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ACC100 WEEK11

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Questions 20

Answers

1
A connotative meaning is:
D. A scientific term
B. A culturally shaped or emotional meaning
A. A technical definition
C. A grammatical error
2
Which is a risk of greenwashing in PR?
A. Better brand loyalty
C. Public distrust
D. Increased product
B. More accurate messaging
3
What does the phrase “The medium is the message” imply?
D. Messages are more important than the platform
A. Technology is irrelevant to communication
C. All media have the same effects
B. The form of media influences more than content
4
Who coined the term “imagined communities”?
A. Marshall McLuhan
D. Noam Chomsky
C. Stuart Hall
B. Benedict Anderson
5
What invention revolutionised communication in 15th-century Europe?
C. Printing press
A. Radio
B. Television
D. Internet
6
Semiotics is the study of:
C. Network connections
D. Production budgets
A. Virality in media
B. Signs and symbols
7
What does agenda-setting theory suggest?
C. Media controls how we vote
B. Media controls what we think about
D. Media is neutral
A. Media messages have no influence
8
The digital panopticon refers to:
B. Constant surveillance via digital tech
C. In-person observation
D. A news-sharing platform
A. A fictional device
9
Which theory explains that audiences use media to meet their needs?
D. Two-step flow
C. Framing theory
B. Agenda-setting theory
A. Uses and gratifications theory
10
Participatory culture allows audiences to:
D. Avoid using media
A. Passively absorb content
D. Create and share their own
C. Watch only official broadcasts
11
What is the public sphere?
A. A government-controlled media space
D. An entertainment network
C. A private messaging platform
B. A forum for rational-critical debate in society
12
What is one outcome of participatory culture in advertising?
D. No change at all
C. Rise of social media influencers
A. Increased ad-free platforms
B. Disappearance of trad
13
What is surveillance capitalism?
C. Government spying
B. Profiting from users’ data and behaviour
A. Capitalism in public spaces
D. Privacy protection software
14
Which media type allows for the most participation from audiences?
B. Broadcast
D. Posters
A. Print
C. Digital media
15
The hypodermic needle model suggests:
A. Media messages are injected into passive audiences
B. Audiences actively shape meaning
D. News has no lasting impact
C. Media messages are always questioned
16
Advocacy journalism often:
B. Takes a stance to promote reform
D. Covers only sports
A. Avoids opinions
C. Repeats government messages
17
AI can help communication professionals by:
B. Automating repetitive tasks
D. Writing academic essays alone
A. Replacing human creativity
C. Managing feelings
18
What media form was key to the rise of imagined communities?
C. Television
D. Podcasts
A. Radio
B. Newspapers
19
One ethical concern about AI in communication is:
D. Slower content delivery
A. Reproducing bias and misinformation
B. Lower battery life
C. Less social media use
20
A produser is someone who:
B. Produces and consumes content
D. Edits
C. Works in a TV studio
A. Only consumes content

ACC100 WEEK11 Flashcards | StudBud