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Y13 Media Component 1A Quiz Flashcards | StudBud
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Y13 Media Component 1A Quiz
Y13 Media Component 1A Quiz
30 terms
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StudBud Administration
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Music Videos Newspapers WaterAid
Flashcards
30 cards
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Practice quiz
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Host live
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Questions
30
Answers
1
Who created the October 2016 'Rain For Good' WaterAid advert starring 16 year-old Zambian student Claudia?
Atomic London
United Nations
Amnesty International
Film Four
2
Which of these is not an aspect of Baudrillard's Simulacra and Simulation theory (postmodernism)?
Representation of more than one culture in a narrative or performance
Blurred boundary between reality and fantasy - 'uncanny' simulated society
MTV 3-minute music video culture - shorter attention spans in hyperreal age
Self-reflexivity - fourth wall broken with self-conscious references
3
According to Levi-Strauss' Structuralism, what is the core binary opposition in the Brexit context on 13th March 2019?
Labour vs Conservative
Hard Brexit vs Soft Brexit
Populist vs Establishment
Leave vs Remain
4
What are the genre conventions of indie folk?
Plaid shirts, wooly sweaters, mod or bearded hairstyles
Long shots, natural lighting,
Location shoots (residential or rural setting)
Performance music videos
5
According to Barthes' Semiotic theory, when an enigma in a music video is established, what is it known as?
Proairetic code
Hermeneutic code
Iconography
Semantic code
6
The charity Water Aid was established in 1981 as a response to a United Nations campaign for...
Clean water, sanitation and water hygiene education
Global Peace Initiative
Improve worldwide political representaiton
Jubilee on World Debt
7
March 13 2019 Mirror front page: May headline is surrounded by horse racing and betting ads. What are these known as?
Kicker
Anchorage
Aesthetics
Headline
8
What category of music video would Vance Joy's 'Riptide' fall under?
Performance
Concept
All three
Narrative
9
What are the two main facets of Neale's Genre theory?
Repetition and difference
Lyrics and visualisation
Heroes and villains
Categories and features
10
Which newspaper listed would be considered the most right wing?
The Times
The Guardian
Daily Mail
The Independent
11
'Rain For Good' lacks the conventions of non-diegetic voiceover, melancholic audio codes and sensationalism. This...
Applies polysemic meanings to the text
Conforms to charity advert conventions
Applies intertextuality to the charity advert
Subverts and challenges charity advert conventions
12
When multiple genres unite in a single text, this is known as...
Intertextuality
Hybrid genre
Polysemy
Subverting genre
13
Pro-Brexit positions are often considered 'nationalist' to an extent. Pro-Brexit campaigns used the tactic of...
Socialism
Identity politics
Populism
Conservativism
14
An enigmatic slow-motion, medium close-up, low-angle tracking shot of Claudia’s feet and the swinging bucket is a...
Barthes' Semantic Code
Barthes' Cultural Code
Barthes' Hermeneutic Code
Barthes' Proairetic Code
15
Which theorist could you apply to analyse how WaterAid challenges colonial stereotypes of charity advertising?
Hall
Gilroy
Butler
bell hooks
16
According to Hall's Representation theory, stereotypes are reductionist efforts to frame the 'Other'. WaterAid...
....creates a racialised hierarchy.
...creates a countertype.
...reinforces the stereotype.
...internalises the stereotype into a power circularity.
17
The Daily Mirror was first published in 1903 as a newspaper for...
women ‘to act as a mirror on feminine life’
middle classes 'to act as an arbiter of liberal values'
working classes 'to champion trade unions and collective movements'
society 'to reflect cultural debate on key issues for the people'
18
What is Richard Dyer's Star Theory?
Celebrities create a hierarchy of elites
Celebrities become politicians
Stars create brand identity and star persona with a socio-cultural impact
Stars create art for profit
19
Close-up shots (00.16), confident gesture codes (00.51) and her smiling (01.09) represents Claudia as...
Empowered
Submissive
With agency
Dependent
20
The water pump over which the informative on-screen graphic appears is an example of...
Barthes' Cultural Code
Barthes' Proairetic Code
Barthes' Semantic Code
Barthes' Hermeneutic Code
21
In the feature article, copy such as "a faller at 2nd" can be perceived as...
statistical
allegorical
empirical
hyperbolic
22
What term can be used to describe props, costumes, setting, lighting, characters and everything in the frame?
Mise-en-scene
Iconography
Mis-en-scene
Representation
23
Claudia challenges male ‘provider’ stereotypes, contributing to social change with women in 'non-traditional' roles.
False
True
24
The core music video theory explores the meaning behind lyrics-to-visualisation?
Neale's Genre Theory
Barthes' Semiotic Theory
Baudrillard's Simulacra and Simulation Theory
Goodwin's Music Video Theory
25
What ideological position does the Daily Mirror adopt?
Liberal (Centre)
Socialist (Left)
Progressive (Centre-Left)
Neoliberal (Centre-Right)
26
Which horizontally integrated company owns the Daily Mirror?
Trinity Mirror
News UK
Reach plc
DM and General Trust
27
What are the stereotypical genre conventions of hip-hop?
Plaid shirts, beards, introspection, depression
Gold chains, bling, tattoos, aggression, misogyny, gangsterdom
Wear all black, Satanic symbols, hates daylight
Deep South, confederate locals, dumb farmers
28
According to Gilroy's post-colonial theory, Claudia's agency as community provider in rural Zambia...
...conforms to racial hierarchies found in charity initiatives.
...challenges racial hierarchies found in charity initiatives.
29
What are the core areas of debate with regards to Brexit Leave and Remain stances?
Federalism and EU bureaucracy
Xenophobia and jingoism
Sovereignty and self-determination
Trade, immigration, healthcare
30
Which demographic is the primary target audience for the Daily Mirror red top tabloid?
35+ ABC1
Under 35s BC1C2
Under 35s C1C2D
35+ C2DE
