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Unit 1 & 7 Flashcards | StudBud
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Unit 1 & 7
Unit 1 & 7
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StudBud Administration
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Flashcards
15 cards
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Practice quiz
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Questions
15
Answers
1
What is the feature of price packs ?
Giver buyer savings
Price reduction occurs after the purchase
Trial amount of the product
Offer savings off the original price
2
There are 7 elements of promotional mix
False
True
3
A product is a tangible
False
True
4
How many steps does marketing process have?
4
6
5
3
5
Mcdonalds offer set meals by packaging their offerings. Which price strategy is this ?
Product Bundle Pricing
Competitor- Based Pricing
Penetration Pricing
Discount and Allowances Pricing
6
Which one is
NOT
a concept associated with Big Data ?
Vector
Value
Volume
Variety
7
What is
NOT
a key benefit of data analytics ?
Calculate ROI
Control Online Reputation
Cost Savings
Time reduction
8
What is the third step of the market research process ?
Implement the research plan
Define the problem
Intepret and report findings
Develop the research plan
9
Which one is
NOT
a type of behavioural segmentation ?
Income
User Status
Usage Rate
Occasions
10
A very large store aimed at meeting consumers’ total needs for routinely purchased items is known as ?
Specialty Store
Department Store
Super Store
Convenience Store
11
Which of the following is
NOT
a common business intelligence function?
Predictive Analytics
Data Analytics
Descriptive Analytics
Reporting
12
Which challenges are included in Big data ?
(multi-select ans)
DataWrapper
Querying
Search
Google Analytics
13
How many concepts associated with big data ?
8
6
7
4
14
What is qualitative data ?
Primarily exploratory research
A data source
A focus group
Big data
15
All the following are functions of packaging
EXCEPT
?
It meets legal requirements
It informs customers
Its design aids the use of the product
It identifies the product or brand
