What does the documentary suggest social media platforms are designed to do?

Manipulate behavior and maximize user engagement

Which is not discourse analysis?

the analysis of spoken or written texts that contain one sentence

What is a Discourse Analysis?

an approach to the analysis of written, vocal, or sign language

What is the central theme of The Social Dilemma?

The impact of social media on society and individuals

Which is not true about Sub Cultures?

Rohen's theory states that delinquency is the result from creation of sc

Who is an active audience?

individuals who engage with media content in a meaningful way,, Active viewing involves understanding interpreting evaluating what you see., active audience is more engaged, they retain information better, when one is engaging, interpreting, and responding to media messages

What is not included in Fandom?

First Fandom is well-known science fiction fans.

Which is wrong about reception theory?

ooks for evidences to validate the assumptions

What are signs and codes in media?

Red and Blue statements are correct

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Questions 19

Answers

1
Which term is used in the documentary to describe how algorithms predict user behavior?
Digital marketing
Machine learning
Artificial intelligence
Surveillance capitalism
2
the concept of “culture industry”?
Cultural industries: Film, television, radio, music, books and press.
conceptualized by the critical theorists Theodor Adorno and Max Horkheimer
A AND B
mass media had negative effects on people
3
Which of the following is not the example of Discourse Analysis?
All are correct
how affluent individuals interact with those who are less wealthy
such as in a social situation with colleagues versus a board meeting
How people communicate in a specific context
4
What does the documentary suggest social media platforms are designed to do?
Educate people
Manipulate behavior and maximize user engagement
Promote mental well-being
Connect friends and families
5
FRANKFURT school was opened to study?
All of the above
Founded in 1923 donation by Felix Weil
to unmask the ideology falsely justifying some form of oppression
understanding ways one is oppressed enables one to take action to change
6
Which industry professionals are primarily featured in the documentary?
Environmental activists
Politicians
Social media influencers
Former tech company employees
7
What is reception theory or principle?
influence the way the spectator views the film
Readers response TO the media texts
three categories:Dominant Reader.Negotiated Reader.Oppositional Reader.
All of the above
8
Which is not discourse analysis?
s the complete system by which people communicate,
an approach to the analysis of written, spoken, or sign language
the analysis of spoken or written texts that contain one sentence
ocuses on interaction, looking beyond the literal meaning of language.
9
Which is the example of uses and gratification theory?
all
watching programmes according to their moods.
watching movies and listening to the music of your own choice
People choose from their own choices and moods.
10
What is a Discourse Analysis?
None
a way to analyse conversation only
an approach to the analysis of written, vocal, or sign language
the analysis of language 'beyond the speaking
11
What is the central theme of The Social Dilemma?
The benefits of social media platforms
The impact of social media on society and individuals
How to grow an online business
The history of the internet
12
Which is not true about Sub Cultures?
a group within a cultural society that differentiates itself from the other
Rohen's theory states that delinquency is the result from creation of sc
is a culture that allow people to express distinct lifestyles and interests
They are 4 elements of its : symbols, language, values and norms.
13
Who is an active audience?
individuals who engage with media content in a meaningful way,
Active viewing involves understanding interpreting evaluating what you see.
active audience is more engaged, they retain information better
when one is engaging, interpreting, and responding to media messages
14
WHAT is not true about Popular Culture?
it's passed on genetically.
beliefs, values, actions, objects practices that popular at any given time
opular music, television shows, sports, and fast food all examples of pop
refers to things art, literature, fashion dance, film, television magazines
15
What is the main idea of Uses and Gratification theory or approach?
UGT focuses on "what do people do with media?
All are true
approach to understand why and how people seek specific media to satisfy
Diverging media effect that question "what does media do to people?
16
What is not included in Fandom?
Being part of a fandom means you are a HARDCORE fan
First Fandom is well-known science fiction fans.
is basically the name for the group of fans of a specific person, thing
fans of Sherlock Holmes detective, die-hard sports fans, or the music fan
17
Which is wrong about reception theory?
developed by Stuart Hall asserts that media texts are encoded and decoded
ooks for evidences to validate the assumptions
The Three Stages of Reception Theory: Dominant, Negotiated and Oppositional
A broad survey on how audiences make meaning out of mass mediaMedia
18
What are signs and codes in media?
These are used to defined people
Three types of media codes, symbolic code, technical code and written code.
Signs are three basic categories: Regulatory, Warning, and Guide signs.
Red and Blue statements are correct
19
WHAT IS MEDIA HEGEMONY?
ALL
forward by Antonio Gramsci (1971),
the way in which reporters in the media
certain values and ways of thought promulgated throughMEDIA

Media and culture Flashcards | StudBud