Global Marketing - Chapter 1 Review

For companies today,becoming international is a luxury only some can afford.

International marketinginvolves selling G&S to consumers or users inmore than one nation.

Difference betweendomestic & international marketing lies in the different concepts ofmarketing

An international marketermust deal with at least two levels of uncontrollable uncertainty.

Uncontrollable factorsdecreases with the number of foreign markets inwhich it operates.

Uncontrollable factors are limited to politicalforces, economic climate & competitive structure