Principles of Marketing Final Exam Review

What is the difference between products and services?

What country is biggest as measured by world trade?

Individuals who exert direct or indirect social influence over others are called...

Which is NOT one of the groups in diffusion of innovation?

If foreign companies charge a price that is too low, they can be charged with ________.

What are the three additional marketing mix elements for services?

Packaging and labeling cost US companies about ___ centers per dollar of consumer spending.

What characteristics should a market segment have in common?

Which of the following can influence the consumer purchase decision process?

In pure competition there are a(n) ________ number of sellers

Which of these is part of the marketing mix?

The personal, social and economic significance of the purchase to the consumer is called....

First stage in the consumer decision-making process is

Which strategies for global marketing use an identical promotion message?

Manufacturers, wholesalers, retailers and governments that buy for their own use or for resale

If a firm sells in a foreign country through an intermediary, it is participating in....

Abercrombie & Fitch offered to pay Jersey Shore actors to NOT wear their clothing because....

Consumer learning refers to behaviors that result from...

Consumers accompanied by children buy _______ than consumers shopping by themselves

A restriction placed on the amount of product that can leave or enter a country

Which of the following is an environmental force?

How can business markets be segmented?

True or false? Not-for-profit organizations engage in segmentation of their clients.

Marketing mix factors are....

Avoiding stockout situations is vital for market leaders with ___________ products

Market-product grids can help identify synergies. What are synergies?

Which of the following is/are an example(s) of behavioral segmentation?

According to Maslow's hierarchy, motivation comes from.....

Economic espionage is clandestine collection of ___________ and is illegal in the US.

A favorable attitude toward & consistent purchase of a single brand over time is....

Criteria or standards used to evaluate potential solutions in marketing research

Which of these is NOT part of the product life cycle?

Consumers do not remember all the information presented to them, which is called....

Which of the following is/are way(s) to segment consumer markets?

What kind of survey method offers the greatest flexibility for asking probing questions?

The purchase decision process has __ steps

What kind of data should be collected first?

Which of the following are strategies in the decline stage of the product life cycle?

Firms can't satisfy the needs of all consumers, so they focus on one or more subgroups called

True or false? Packaging can create a competitive advantage.

The _______ Act forbids actions that are likely to lessen competition.

Which of the following is also called family branding?

Which of the following is/are criteria for selecting target markets?

Changing the place a product occupies in consumers' minds is called...