UMM 2025 Final Exam Exemption

Who, ultimately, is the best regulator of misinformation and disinformation?

Income earned from the sale of airtime is known by which of these terms?

Andrew Jackson hired newspaper journalist ______ as his publicist and the country’s first presidential press secretary

DMCA stands for...

 Which dichotomy compares media influence on both a personal and cultural scale?

Data is information about the world that is stored in a specific format.

How are video games like magazines for advertisers?

A report accused of being libelous or slanderous is protected it if meets any of three tests. What are the three tests?

What is a public notice promoting a product, event, or service

 Atari marketed this game in 1975 through retailer Sears, the first step toward bringing arcade games into the home.

When two or a few people communicate face to face

Copyright, fair use, and public domain are three pillars of...

Copyright law is meant to encourage creative expression, but you can copyright facts.

Interpreting signs and symbols

 In 1945, the FCC set aside all FM frequencies between 88.1 and 91.1 megahertz for

There are _______ factors courts use to determine whether a use is fair

Campaigns that saturate the media landscape with a united theme and message can be really ineffective

Unintentionally inaccurate information; accidents, or mistakes in reporting can be considered?

The 1950s and 60s saw the rise of the “message movie.” Which option best describes a “message movie”?

Premium cable services come in two forms: movie channels, such as HBO, and

The ability of media professionals to keep secret the names of people who provide them with information.

What does cord-cutting refer to?

The notion that a Cadillac symbolizes success is an example of which of these terms?

The media economy is ruled by profits, but also...

"Any false scandalous and malicious writing” about the president, Congress, or the federal government.

Which of these magazines is entirely written by AI?

The songs advertisers use in commercials are called?

A battery that “lasts twice as long” or a detergent that give 20% more cleaning power is using which advertising tactic?

Youtube came out in what year?

Software added to a user’s computer, typically with permission, by a single website for its exclusive use is known as

Legislation that expressly protects reporters’ rights to maintain sources’ confidentiality in courts of law.

The ease of sharing on social media makes it possible to spread this between users.

 “Whiter than white” and “stronger than dirt” are just two examples of which type of advertising tactic?

What deals with understanding and analyzing data?

Which answer option exemplifies the convergence of the recording industry with computers and the Internet?

The U.S. Constitution singles out only one industry as deserving special protection. What is that industry?

Public Relations pioneer Sigmund Freud emphasized the value of assessing the public’s feelings toward an organization.

Used to confuse and distract the intended audience using deliberately false or misleading information

All media and advertisements are not constructed

Which statement is true of the television program Sesame Street?

Newspaper stories help citizens make intelligent decisions and keep up with important issues. What are such articles?

You need permission to copy, modify, distribute or show off your own work.

Medium the plural of media

What is the result of us living in “the age of music by algorithms”?

The choice of lighting, editing, special effects, music, camera angle, location and size and placement of headlines

The public can exercise its 4th amendment rights by using works without permission.

Which of these magazines runs no ads in any of their issues?

The sale of the book, its contents, and even its characters

The game site of telecom giant Comcast is an example of

Planned, systematic efforts to intentionally persuade us of certain beliefs or act in a certain way