Marketing Chapters 1-10

The state of the ___ shapes both business costs and consumer spending

Understanding of a person's situation or frame of mind

In vertical organizations, team members feel empowered as they contribute & take responsibility

Pressing the CE key on a calculator will remove the last entry

___ involves encouraging team members to contribute and take responsibility for the mgt process

Honest behavior includes telling the truth, maintaining confidentiality, & not spreading rumors

Difference in value between exports and imports

Listening is an active physical process

Total ban on specific goods coming into and leaving a country

An employee's productivity will likely decrease if he/she feels appreciated

Building your vocabulary can improve your ___ skill

Purchasing goods from a foreign country

Most small businesses use the accounting software called Oracle.

Use of a trademark, patent, special formula, company name for a fee

Sales and rebates are examples of what strategy?

___ and ethics have become part of business and marketing plans

Information regarding ethnic backgrounds and household income facitlates market segmentation

Restrict imports in order to protect domestic industries

Able to defend one's beliefs, rights, and ideas

Andrew defends his ideas confidently and authoritatively.  He could be described as ___.

The U.S. is a  ___ economy

The cheese & crockpots for Hill's famous Nacho Co are examples of the ___factor of productions

Employees who are properly oriented when they begin a job feel valued and welcome

Discretionary income is an employee's pay after taxes and bills are paid

Renting a video game for the weekend is an example of disposable income spending

The best way to persuade someone is to determine his needs and discuss how you can meet them

The exchange of goods and services among nations

Which economic utility increased when fast-food restaurants began accepting credit cards

Select the trade alliance that establishes guidelines for international trade

Businesses in the private sector produce the same product or group of products

You're showing your boss how sales increased over 6 months.  What type of graph will you use?

What is the correct way to write out the number 756,492?

Besides long-term goals and giving feedback, what else can a manager do to motivate employees?

Which government agency monitors pollution from diesel engines?

An abbreviation for wireless fidelity is Wi-Fi

A time frame will help determine if a marketing plan objective has been reached

Coalition of nations that makes rules governing international trade

Disposable income is an employee's pay before taxes

A period separates decimal numbers from whole numbers.

Selling sport's equipment via catalogs to ABA members & athletes is an example of place utility

Calendars for 2,235 customers cost @2.12 each.  Minimum order is 2,500.  How much was the bill?

A market includes people who share similar needs and wants, and can buy a company's products.

In 1912 the ___ was established to promote self-regulation among businesses

Having more snow shovels in mountain versus desert areas is an example of psychographics

You bought two shirts: $14.99 and $27.99. Tax is 9.2%.  What is the amount of tax you will pay?

GATT was an international agreement to open trade markets and promote global free trade

Which of the following utilities involves making products?

Internet technology allows you to take courses and study through ___.

An active process with attention focused on the speaker

The major trade benefit of contract manufacturing is

When team members meet together to give feedback to each other, what are they demonstrating?

Basic values and moral principles that guide behavior

Scarcity of resources forces nations to make economic choices

B-Day Bears has received an order for 1,000 units from U-Gifts.  This is an example of _ Market

What occurs when the potential for earning increases?

Decision reached by a group after discussion

A nation experiences a trade surplus when it imports more than it exports

The Music Stand Co wants to send catalogs to music teachers, dancers, etc What data would help?

What do employees do when preparing for many different tasks on the job?

A person's perception of his or her worth or value as a person

Michelle used a ___ program to develop a budget for her department.

The U.S. is a ___ economy

Three branches of US govt. are executive, ___, and judicial

The US govt. serves as a regulator, protecting consumers, workers, investors, & the environment

In economic terms, land, labor, and capital refer to

The number-one rule when speaking to clients or customers is to be assertive

Working with parties to find resolution to a conflict

In a command economy, who decides how products are produced?

Discretionary income might be used to buy which items?

Jonas bought an iPhone for $599. The sales tax was 8.5%.  The total for the phone was $659.94.

Japan has a(n) ___ economy with a democratic form of government

Your actions in dealing with a customer complaint should conform with your company's ___.

Labor is a factor of production including skilled, unskilled workers & factories they work in

You comes up with new ways to present products and find solutions.  What trait do you possess?

Limits either the quantity or the monetary value of an imported product

When handling conflict, what interpersonal skill is useful in dealing with customers?

Agreement comprised of US, Canada, and Mexico

What is the entry point of a website?

You earn 12% commission. Your sales were $10,592.  What is your commission?

What is the purpose of the activities in a traditional economy?

Cracked Pot Pottery decides to sell its mugs in a coffee house. What utility was this?

To sell his ad campaign Mike used ___, a combination fo verbal copy and slide show.

What is the purpose of a licensing agreement?

Businesses can use database technology to provide products to a specified target market

G's Dairy wants to intorduce a new low-fat ice-cream by using a __marketing strategy

Green marketing involves promoting agricultural products.

In a market economy, individual consumers decide what will best satisfy their wants and needs

Regular exercise, balanced diet, enough sleep

Demographics includes a person's race, age, income level, and marital status

What is the focus of a company that is horizontally organized?

Effort made by a group working toward the common good

Which US ethnic population is declining, relative to other ethnic populations?

The percentage of business a company does in a given area is called ___.

A marketing plan is a formal written document which directs activities for a specific time

What program enables users to edit and manipulate both text and graphics?

The structure used for organizing and running formal group metings is called ___ procedure

Businesses stress quality of products, services, and financing in nonprice competition

A 33% discount on a $499 television means it will cost $266.32

During a(n) ___ there is a period of renewed economic growth

Globalization is mass ___ on a global scale

Establishment of a business in a foreign country

Taking action and doing a task without being asked

What federal agency regulates chemicals that are stored at a plant, causing illnesses?

Time utility involves having a product available at a certain time of year or day.

What is an acronym for hypertext markup language

The price of a gallon of gas increases when oil ___ occur