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Marketing Concepts - Segmentation Flashcards | StudBud
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Marketing Concepts - Segmentation
Marketing Concepts - Segmentation
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StudBud Administration
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A #marketing quiz regarding market #segmentation.
Flashcards
5 cards
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Questions
5
Answers
1
A similar group of customers a company wants to attract is known as which of the following?
Mass market
Marketing mix
Specific market
Target market
2
Targeting teenagers is an example of which type of segmentation?
Demographic
Geographic
Aerographic
Psychographic
3
Which of the following populations are the largest ethnic group in the United States?
Caucasian
Asian-American
African-American
Hispanic
4
Which generation is arguably the most educated?
Generation X
Generation Y
Generation Z
Baby Boomers
5
Which of the following is NOT a type of segmentation?
Demographic
Aerographic
Demographic
Psychographic
