Marketing Strategy Study Guide

Cash cows are:

A corporate growth strategy that focuses on developing new products for current markets is called:

A(n) _____ is used to assess the impact and the timing of an environmental event in a firm.

Which of the following environmental factors is favorable to a prospector strategy?

20. Which of the following is considered a critical success factor in retailing?

_____ is the simplest way to enter a foreign market because it involves the least commitment and risk.

Performance dimension measured in terms of sales growth relative to competitors or changes in market share.

Which of the following is a limitation of the growth-share matrix?

_____ refers to the ease with which weaker competitors can leave the market.

Which of the following forces increases industry attractiveness?

Challenger strategy where primary objective is to capture a modest share of repeat purchases in several market segments

__ involves a company providing technical know-how and components in return for a share of the output that it must sell.

Which of the following is a factor of the economic environment?

The primary focus of marketing strategy is to:

What is the purpose of marketing functions audit?

___ relates to breadth of product lines, level of tech sophistication, & target level of quality relative to competitors

Which of the following is a possible marketing action that can encourage extended use of products?

Entails designing product offerings & marketing programs to establish a competitive advantage in the target market

Which of the following indexes is used to measure the profitability criterion?

Which controversial system gauges a customer's desire to buy, measures his means, and sets the price accordingly?

This business strategy for evaluation and reward systems comprises high incentives based on sales and share growth.

Which of the following pricing strategies is appropriate during the maturity stage of the product life cycle?

Which of the following is the most crucial part of the annual marketing plan for ensuring proper execution?

Which of the following is typically the first and foremost objective for marketing?

Both positioning statements and value propositions should reflect a:

Highly structured business units and marketing departments are:

Identify the simplest and most bureaucratic form of organizational design.

User-driven techniques that allow customers to specify the nature of what is offered to them.

Which of the following is true of a statistical forecasting method?

_____ is the term marketers use to refer to the value created by establishing customer preference for one’s brand.

What is the major objective for followers particularly larger firms entering a product-market shortly after the pioneer?

Product-oriented firms differ from market-oriented firms in that product-oriented firms:

Which of the following observations best describes new-to-the-world products?

A business trys to maintain strong position in core product-market but also seeks to expand into new related markets

E-tailers such as Amazon and iTunes are examples of _____ category of e-commerce.

What are the causes of market decline?

The principles of _____ involve meeting humanity’s needs without harming future generations.

Which of the following share-growth strategies involves attacking the leader within its primary target market?

Which of the following is characteristic of perceptual positioning analysis of a brand?

A(n) _____ refers to a recurring buying situation handled on a routine basis.

A true mass marketing strategy involves a single product & marketing program that appeals to the largest # of consumers

What is the first step in the marketing research process?

Which of the following is characteristic of physical positioning analysis of a brand?

Which of the following statements is true of forecasting?

Which of the following is the final step in a typical contingency planning process?

Which of the following is a primary objective of mass-market penetration strategies?

Which of the following is true of principle-oriented consumers?

A(n) _____ strategy involves targeting several smaller untapped or underdeveloped segments in the market simultaneously.

Volvo's emphasis on safety or Toyota's emphasis on reliability, highlights which determinant attribute?

Identify the typical geographical control unit used for sales territory analysis in the United States.

Tendency to automatically continue strategies that were successful in the past even when current conditions are changing

All self-managing teams are based on which of the following concepts, regardless of the form of worker self-management?

Which of the following elements belongs to the successful late entrants' market strategy?

The 1st step in constructing a market attractiveness/competitive position matrix for evaluating potential target markets

Which of the following is a variable that helps in finding useful decompositions of the sales data?

Consistency of performance from purchase to purchase or a product’s uptime. % it performs satisfactorily over its life.

A ___ strategy tries to protect its domain by offering lower prices, higher quality, or better service than competitors.

In _____, customers are grouped by the characteristics of the individuals who influence the purchasing decision.

A group of firms that offer a product or class of similar products and are close substitutes for one another

In a marketing functions audit, price questions have to do with:

Costs of occupancy, general management, and the management of the sales-force are all _____ for a multiproduct company.

Decisions about the organization’s scope & resource deployments across divisions or businesses are the focus of _____

Which strategy would be used by a company to increase market share for current products in the current market.

Approach where a central person(s) take the responsibility for forecasting and prepare an overall sales forecast.

In which stage of the consumer experience process does cash flow from the producer to the consumer?

The “controls” section of an annual marketing plan:

A business pursuing a prospector strategy:

Which of the following is often favored by smaller companies to avoid direct confrontations with larger firms

Obtains as much margin per unit as possible & enables company to recover its new product investments more quickly

11. _____ is an example of a mathematically-driven approach to forecast sales.

Identify the appropriate response by a firm when its product line is in the mature life cycle stage.

Which of the following adopters forms the smallest group in the diffusion of innovation curve?

16. The bargaining power of suppliers increases:

_____ refers to the division of tasks and activities across positions within the organizational unit.

Tinker Inc. provides its search engine technology to many branded search engine sites. Which role(s) does Tinker play?

No 2 SBUs compete for the same customers with similar products. Which SBU characteristic is being emphasized here?

Identify a market leader's action aimed at stimulating selective demand among later adopters.

What is the expansion for the acronym SMART used in specifying corporate objectives?

The transition from market growth to maturity typically begins:

Which of the following contents of a marketing plan specifically presents the expected financial payoff from the plan?

Which of the following is an ideal characteristic of SBUs?

A new product becomes more valuable with an increase in the # of users within informational networks is referred to as:

Which of the following falls within the scope of corporate strategy?

5. Which of the following is true of surveys?

The threat of new entrants to an industry is less:

Stage of the customer experience process where information flows from the producer to the customer.

Which of the following is true of overregulation?

Identify the share maintenance marketing objective for share leaders.

Which is illustrated by a clothing manufacturer’s claim of their shirts being made from pure organic cotton?

Out of the 4Cs of a market analysis, _____ would be considered under “characteristics of customers.”

Which is most effective in a market that is relatively homogeneous in relation to customer needs and purchase criteria?

Which of the following is the critical determinant of success in mature markets?

Performance dimension measured in terms of profitability as a percent of sales and return on investment.

Which of the following is true of firms with a first-mover advantage?