How can influencers contribute to an international promotion campaign?

Add authenticity and credibility

What is the primary purpose of trade fairs?

Facilitating trade and commerce

What should companies do to adapt their international promotion strategy?

Stay flexible and monitor trends

studbud

IM M4.3

16 termsStudBud Administration39 plays

Test your knowledge on marketing and advertising concepts and strategies

Flashcards16 cardsFPractice quizPHost liveL

Questions 16

Answers

1
Which method involves storytelling?
Direct marketing
Sales promotion
Publicity
Advertising
2
True or false: SAP limits sales commissions.
True
False
3
How can influencers contribute to an international promotion campaign?
Ensure consistency across channels
Monitor key performance indicators
Add authenticity and credibility
Translate content accurately
4
Which isn't a creative advertising strategy?
Price listing
Emotional appeal
Storytelling
Visual appeal
5
True or false: Personal selling uses mass media.
False
True
6
What should companies do with feedback from each market in international promotion?
Select appropriate channels
Refine future campaigns
Translate content accurately
Engage influencers
7
What should be considered when translating content for international promotion?
Local regulations and restrictions
Timing and scheduling
Feedback and learning
Cultural nuances and idioms
8
Which is a form of direct marketing?
Publicity
Billboards
Telemarketing
Personal selling
9
What is the primary purpose of trade fairs?
Promoting societal awareness
Educating the public
Showcasing cultural artifacts
Facilitating trade and commerce
10
Which is not a promotion mix element?
Advertising
Sales promotion
Publicity
Market research
11
True or false: Publicity is always paid.
False
True
12
Which involves direct communication?
Sales promotion
Advertising
Publicity
Personal selling
13
What is GDPR focused on?
Data privacy
Virus protection
Website design
Email spam
14
Which isn't influenced by time zones?
Email marketing
Live meetings
Real-time coordination
Product launches
15
What should companies do to adapt their international promotion strategy?
Stay flexible and monitor trends
Engage influencers
Select appropriate channels
Translate content accurately
16
Why is it important to plan promotions around local holidays and events?
To add authenticity and credibility
To measure success
For maximum impact
To ensure consistency

IM M4.3 Flashcards | StudBud