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Chapter 11 SRM 1014 Review Flashcards | StudBud

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Effective PR personnel who can promote positive ________, ________, and ________, are critical in the Sports Industry

Media Relations is designed to formulate and shape favourable opinion through….

Chapter 11 SRM 1014 Review

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Questions 10

Answers

1
Media Relations is designed to formulate and shape favourable opinion through….
The Mass Media
Niche Markets
Geoclusters
Small targeted Groups
2
Effective PR personnel who can promote positive ________, ________, and ________, are critical in the Sports Industry
Story lines, Images, and Service
Initiatives, Images, and Promotion
Story lines, activities, and Initiatives
Images, Sales and Service
3
The 5th P of the Marketing Mix is?
Publicity
Place
Promotion
Public Relations
4
Public Relations Communication Strategy may include
Players
Mascots
Team Management
All of the Above
5
Community Relations can be implemented in what type of way?
League Initiated
All of the Above
Player Initiated
Team Initiated
6
Public Relations is a tool used to amplify a good ________ plan
Promotion
Sales
Marketing
Product
7
Publicity is?
UnPaid and Controllable
Paid and Controllable
Unpaid and UnControllable
Paid and Uncontrollable
8
What are the components of Public Relations?
Media Relations and Community Relations
Professional relations and Corporate Relations
Organizational Relations and Consumer Relations
Personal Relations and Performance Relations
9
Programs that focus on relations with community agencies and stakeholders - defines
Public Relations
Market Relations
Media Relations
Community Relations
10
Public Relations Applications can be used to….
Create Brand Awareness
All of the Above
Drive Television Tune-In
Sell Tickets and Merchandise