A serial innovator is

a firm that repeatedly launches new products

When undertaking sales forecasting, it is crucial to consider

data availability and data precision

The primary objective of a concept test is to

identify and eliminate unsatisfactory concepts

Companies can find new product opportunities

finding another location or venue

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PIM Week 7 Product Design

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Questions 14

Answers

1
The Full Screen limits cross-function communication to ensure the NPD team remains focused
False
True
2
When using the A.T.A.R model, it requires a _________ of how many people will become aware of the new product
a confirmed estimate
a standard estimate
a rough estimate
a solid estimate
3
The impact of design in NPD is often
under valued
under resourced
under managed
None of these
4
Product concepts should be tested with ___________ to ensure they are viable and successful.
existing customers
potential customers
the technical department
the marketing department
5
In the risk payoff matrix, when the decision is to continue to product evaluation when it might fail is also known as:
AA (no error)
BA (go error)
BB (no error)
AB (drop error)
6
Amazon Echo was designed for
ease of manufacturer
speed to market
differentiation
customer needs
7
"Availability" is the % that a buyer will want to try the product and then buy it again
False
True
8
A serial innovator is
a firm that repeatedly holds new product research studies
a firm that repeatedly launches new ideas
a firm that repeatedly holds new product ideation sessions
a firm that repeatedly launches new products
9
When undertaking sales forecasting, it is crucial to consider
data availability and data sources
data availability and data precision
data availability and data types
data availability and data history
10
The primary objective of a concept test is to
identify unsatisfactory concepts
identify or eliminate unsatisfactory concepts
identify and eliminate unsatisfactory concepts
identify satisfactory concepts
11
Companies can find new product opportunities
finding another location or venue
all of these
by identifying a static consumer need
finding a 'new' partner firm
12
Concept testing can be
tricky and costly
tricky but easy to fix
costly but easy to fix
costly but managable
13
The Microsoft Kin failed because
the high price
competitive offerings
all of these
compulsory monthly plans
14
One of the challenges in sales forecasting is the design of market research.
True
False

PIM Week 7 Product Design Flashcards | StudBud