Marketing Concepts Review

TV ads, newspapers, internet ads, and coupons are all examples of

A zipper may be more useful if it is added to fabric and made into a jacket. This is an example of:

Which of the following is NOT one of the seven functions of marketing?

A new business owner decides to add their company name and logo to their company truck. This is an example of:

Attributes of goods and services that make them capable of satisfying wants and needs are known

What is the purpose of a customer profile?

The market that consists of those who purchase goods and services for personal use is known as

Strengths and weaknesses are ____________, while opportunities and threats are _____________.

Henry Ford made the assembly line famous when manufacturing cars. The cars he produced were:

Choosing what to make or sell is this part of the marketing mix

Marketing is an activity and process involving many parts that provide

Classifying customers by characteristics is called

The environment in which buying and selling takes place is called the:

Two benefits of marketing are

Product, place, price and promotion make up the

The idea that a business should strive to satisfy consumer wants and needs while making a profit is the

The seven core functions of marketing define _____ aspects of marketing.

A percentage of total sales volume generated by all companies that compete in a given market is

Provides customers with goods and services they want

Deciding how to get goods directly into the customers hands

The five forms of utility are:

What type of person may order this cake

To inform, persuade, or remind current and potential customers about a product or service

The means of getting a product into a consumers hands is this part of the marketing mix

This refers to activities related to advertising, personal selling, sales promotion & publicity

All businesses that buy products for use in their operations are part of the

Market Planning, one of the seven functions of marketing, refers to

Possession utility is simply the exchange of a

An intangible item that has monetary value and satisfies needs and wants is a

What are goods?

This is what is exchanged for a product/service

A SWOT Analysis evaulates a business':

Having a product or service available ONLY at Christmas would be an example of

A website with data or research about safety recalls would be an example of

An example of an idea is:

Age, gender, income level, and behavior are just a few components of a

Alex owns a non-profit business selling goods to raise money for cancer research. Alex is using the marketing concept.

A target market is a group that is

Marketing promotes: