What image and design style might work best for a skateboard-shopclient?

“Grunge” - graffiti, distressed backgrounds, dark colors

What does “public domain” mean?

Copyright expired, you can use it freely and w/o permission

The scope is the foundation of:

Your cost estimate and the project schedule

What is “intellectual property”?

Work hired by an employer or a contractor, “work for hire”

What are the five typical phases in a project?

Plan/analysis; design; build; test; implement/publish

What does the “doctrine of fair use” mean?

Sometimes you may use CR work w/o permission from the owner

What three elements are usually in a copyright notice?

Copyright mark, year of publication, name of copyright owner

Which of these images would be most appropriate for a surgicalsupply company?

A nurse presenting a tray of sterilized surgicalequipment

What organization manages project management standards and certifications?

The Project Management Institute

Which of image would be appropriate for an agency that teaches families about healthy food?

Smiling children enjoying fresh fruit or a salad

What are your two best options if you are in doubt about your rights to use an image?

Ask permission, or don’t use the image!

How long does copyright usually last?

The lifetime of the creator plus 70 years

What makes the “doctrine of fair use” a complex exception to copyright rules?

“Fair use” is difficult to determine; there are no set rules

What kinds of clients might require personalized images instead ofstock photos?

Restaurants, architects, and nonprofit agencies

How are project costs calculated?

add human resources, plus marked-up costs material resources

What could happen if you use a copyrighted image in a client project?

You and your client could get in legal trouble.

What are two legal alternate sources for finding images online?

Royalty-free image banks and Creative Commons licenses

How can you tell if a project is veering off course?

Monitor during building/testing phases

Which of these images would be most appropriate for an electricalcontracting company?

Workers in hard hats installing lights in a new building

If your client can’t provide detailed info, how else canyou learn about the target audience?

Study websites of competitors. They have the same audience.

What is an example of a method mismatched to the project? For a new large project, you use the

same project-monitoring system you used for a small project

What are three methods for good client and peer communications?

Listen; ask clarifying questions; paraphrase

Is the following scenario a good candidate for “fair use”? Without permission a professor....

uses a CR image in a relevant way in a research report

Which of these images would be most appropriate for a spa?

A relaxed woman getting a massage

Which of these images would be most appropriate for an audience ofyoung urban professionals?

Young couples using laptops in a modern living room

Why does copyright protect creators even if the work isn’t published?

Work could be found & used without consent by the owner.

What three things do you need to know about your client?

client's business, audience, purpose

The project scope establishes which boundaries for the client?

Which tasks are — and are not — included in the project

For a bank client, why should you avoid images of foreclosedhomes?

People come to banks for loans, & foreclosures scare them.

For a doctor client, why should you avoid images of hospitals,emergency rooms, or ambulances?

Many people are afraid of hospitals, ERs, andambulances.

Which of these images would be most appropriate for a printingcompany?

A press worker running a computerized modern printing press

Why is it best not to use images found in online searches, regardless of copyright status?

Most images found online are probably copyrighted

Which of these images would be most appropriate for a new bar andgrill?

Agroup of friends toasting each other in a similar bar/grill

Is the following scenario a good candidate for “fair use”? Without permission, a newspaper...

uses a CR image in a relevant way in a news story.

Name three examples of deliverables typical in a design project

Sketches, comps, specifications

Whichof these images would be most appropriate for an audience of retirees?

Older people enjoying a cruise ship

A website has bright colors & pics of kids doing activities, who is theclient's target market?

Young children and their parents

During the design & building phases, how can milestone client reviews help your design project?

get client feedback on designs & clear up misunderstandings

What color scheme might work best for a preschool client?

Bright primary colors — red, blue, yellow

Fora restaurant client, why should you avoid images of generic restaurant dishes or interiors?

Customers will be upset if the doesn’t looklike the photos

What are two common problems in project management?

Scope creep, mismatch methods to the project and the client

When is the best time to hold the first client meeting?

At the very start of the project,before any work begins

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Domain One ACA Photoshop

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Questions 59

Answers

1
What image and design style might work best for a skateboard-shopclient?
Modern - modern images, modern type, subtle colors
Retro - images with retro-look, patterns, “faded” colors
“Grunge” - graffiti, distressed backgrounds, dark colors
Professional - stock images, white backgrounds,plain colors
2
During which two phases of a project is the project plan most closely monitored?
Planning and testing phases
Designing and building phases
Building and implementation phases
Building and testing phases
3
What Photoshop feature allows you to write and read an embedded copyright?
Digimarc filter
Assign Profile
Mini Bridge
Smart Objects
4
What does “public domain” mean?
Copyright expired, you can use it freely and w/o permission
You must get permission from a public agency to use the work
You can only use the work for a free public event.
The copyrighted work is housed in a public place.
5
The scope is the foundation of:
The building phase
Your cost estimate and the project schedule
Client communications
Scope creep
6
What is “intellectual property”?
Property created by a professor or other intellectual person
Property owned by a professor or other intellectual person
Work hired by an employer or a contractor, “work for hire”
Academic and other intellectual writings
7
What are the five typical phases in a project?
Planning/analysis; design; build; implement; publish
Plan; analysis; design; build; test
Plan/analysis; design; build; test; implement/publish
Plann; analysis; test; implementation; publish
8
Which phase are the systems set up for monitoring the three main elements of the project plan?
The testing phase
The planning and analysis phase
The design phase
The building phase
9
What size of design firm should use project management techniques?
huge star designer firms in New York and other big cities
Firms of any size, but only when they work on large projects
All sizes
Firms with more than five designers on staff
10
What does the “doctrine of fair use” mean?
Sometimes you may use CR work w/o permission from the owner
Use a copyrighted work w/t permission only at state fairs
Use a copyrighted work w/o permission only if everyone can
It’s hard to say because it’s so complicated
11
Which Creative Commons license is best for images used in your client projects?
The “BY” license
The “AB” license
The “YB” license
The “PD” license
12
What three elements are usually in a copyright notice?
Copyright mark, year of publication, name of copyright owner
Copyright mark, title of work, name of copyright owner
Copyright mark, yr of publication, copyright expiration date
Copyright mark, expiration date, name of copyright owner
13
Which of these images would be most appropriate for a surgicalsupply company?
A patient with a gaping surgical cut during asurgery
The surgical team as a group, smiling
A surgeon talking to the patient’s family
A nurse presenting a tray of sterilized surgicalequipment
14
What organization manages project management standards and certifications?
The Project Management Association of America
The American Association of Project Management
AIGA
The Project Management Institute
15
Which of image would be appropriate for an agency that teaches families about healthy food?
An obese child drinking a supersized soda
A happy family eating at a fast-food restaurant
A dinner plate with fried chicken and french-fried potatoes
Smiling children enjoying fresh fruit or a salad
16
What are your two best options if you are in doubt about your rights to use an image?
Use the image w/o permission or ask permission after using
Ask permission make a good-faith effort to get permission
Don’t use the image, or change it so no one can recognize it
Ask permission, or don’t use the image!
17
How long does copyright usually last?
7 years
70 years
Forever
The lifetime of the creator plus 70 years
18
During which project management phases is client communication key?
The planning and analysis phase
All phases
The design phase
The building phase
19
What makes the “doctrine of fair use” a complex exception to copyright rules?
Every exception to CR rules is complex, not just “fair use.”
“fair use” part of CR law is hard for people to understand
“Fair use” is difficult to determine; there are no set rules
All laws are complex and difficult.
20
What kinds of clients might require personalized images instead ofstock photos?
Autorepair shops, beauty salons, and tattoo parlors
Banks, construction companies, and hospitals
Restaurants, architects, and nonprofit agencies
Lawyers, accountants, and tax preparers
21
How are project costs calculated?
By adding up the costs of all materials
By a calculation so complicated only a computer could do it
add human resources, plus marked-up costs material resources
By multiplying the human resources by the material resources
22
What could happen if you use a copyrighted image in a client project?
Nothing; it’s perfectly legal.
Nothing, because the copyright owner will never know.
Your client could get in legal trouble, but not you.
You and your client could get in legal trouble.
23
What are two legal alternate sources for finding images online?
Wikipedia and royalty-free image banks
The Library of Congress and your photographer friends
Royalty-free image banks and Creative Commons licenses
Wikipedia and the Library of Congress
24
Why can most design work be considered projects?
They are cutting-edge and unique.
They are temporary and beautiful.
They are temporary and unique.
They are visual and unique.
25
How can you tell if a project is veering off course?
Monitor during building/testing phases
Schedule peer and client reviews
Use your intuition
Ask the team leaders how their work is going
26
Which of these images would be most appropriate for an electricalcontracting company?
Workers in hard hats eating lunch at a construction site
An electrical engineering professor teaching in a classroom
The electrical-product displays at a home-improvement store
Workers in hard hats installing lights in a new building
27
If your client can’t provide detailed info, how else canyou learn about the target audience?
Study websites of competitors. They have the same audience.
Do a Google search for “target audience”
Research your library’s academic journals
Conduct a survey of the client’s customers
28
What is an example of a method mismatched to the project? For a new large project, you use the
same poor lighting you used for a small project
same bad incorrect desk you used for a small project
same project-monitoring system you used for a small project
same computers you used for a small project
29
What are three methods for good client and peer communications?
Ask clarifying questions; paraphrase; use design jargon
Explain your position; ask questions; use design jargon
Listen; explain your position; ask clarifying questions
Listen; ask clarifying questions; paraphrase
30
Is the following scenario a good candidate for “fair use”? Without permission a professor....
lets a student assistant use the image in a client project.
uses a copyrighted image in a client project.
posts a copyrighted image on his personal blog.
uses a CR image in a relevant way in a research report
31
Which of these images would be most appropriate for a spa?
An overworked mom
A smiling family on vacation
A tropical beach
A relaxed woman getting a massage
32
Which of these images would be most appropriate for an audience ofyoung urban professionals?
New mothers with their babies
Rural landscapes
Young couples using laptops in a modern living room
Construction workers
33
Why does copyright protect creators even if the work isn’t published?
A copyright makes the work more valuable.
The creator knows it’s copyrighted & that’s all that matters
Having a copyright helps creators get their work published.
Work could be found & used without consent by the owner.
34
What three things do you need to know about your client?
client's budget, business, lifestyle
client's business, audience, purpose
client's audience, budget, purpose
client's website, budget, business
35
The project scope establishes which boundaries for the client?
Resource allocation limits
Which tasks are — and are not — included in the project
Budget and cost limits
Deadlines and due dates
36
For a bank client, why should you avoid images of foreclosedhomes?
It’s OK, people want foreclosed homes at low prices.
Foreclosed homes have nothing to do with banks.
Someone might report the bank to the regulatory agencies.
People come to banks for loans, & foreclosures scare them.
37
For a doctor client, why should you avoid images of hospitals,emergency rooms, or ambulances?
Hospitals, ERs, & ambulances have nothing to do w/the dr..
It’s OK to use, as long as they areprofessional-quality.
Many people are afraid of hospitals, ERs, andambulances.
It’s OK to use these images; all are related to health care.
38
Where in Adobe Bridge can you read an embedded copyright?
Folders panel
Keywords panel
Metadata panel
Preview panel
39
Which of these images would be most appropriate for a printingcompany?
Antique printing presses
Technical illustrations of the printing process
Generic warehouse buildings
A press worker running a computerized modern printing press
40
Why is it best not to use images found in online searches, regardless of copyright status?
Most images found online are probably copyrighted
The images could contain a virus.
It’s OK to use images found online; everyone does it.
Images found online are usually of poor quality.
41
Which of these images would be most appropriate for a new bar andgrill?
Agroup of friends toasting each other in a similar bar/grill
A parking lot full of cars
A keg of beer and a barbecue pit
A neon light that spells “BAR”
42
Is the following scenario a good candidate for “fair use”? Without permission, a newspaper...
uses a CR image in a relevant way in a news story.
owner tells a worker to use a CR image in an advertisement
posts CR image of a star on FB w/o a story to get more likes
publishes a CR pic of an actor ,w/o a story so it sells more
43
Name three examples of deliverables typical in a design project
Sketches, comps, blueprints
Progress reports, sketches, comps
Sketches, comps, specifications
Specifications, blueprints, websites
44
Whichof these images would be most appropriate for an audience of retirees?
Children using computers
Older people enjoying a cruise ship
Teenagers in a classroom
Older people at work
45
A website has bright colors & pics of kids doing activities, who is theclient's target market?
Teenagers who babysit
Olderpeople and seniors who don’t have children
Young children and their parents
Young married couples who want to have kids
46
During the design & building phases, how can milestone client reviews help your design project?
get client sign-off on the final project
get client feedback on designs & clear up misunderstandings
can ask the client for a contract for his next project too
can tell exactly where the client is completely wrong
47
What color scheme might work best for a preschool client?
Decoratorcolors — teal green, apricot, soft brown
Neon colors — neon green, pink, purple
Bright primary colors — red, blue, yellow
Dark colors — blacks, dark blues, dark browns
48
Fora restaurant client, why should you avoid images of generic restaurant dishes or interiors?
It’s OK to use, as long as they areprofessional-quality.
Someone might report the restaurant to the health dept.
It’s OK to use these images; a restaurant is a restaurant.
Customers will be upset if the doesn’t looklike the photos
49
What is a formal term for a work made by manipulating another work, such as an image?
Creative work
Collage
Manipulative work
Derivative work
50
What are two common problems in project management?
Scope creep, mismatch methods to the project and the client
Clients who don’t understand design
Internal staff conflict
Working on multiple projects at once
51
When is the best time to hold the first client meeting?
Only one client meeting isneeded, at the end of the project
At the very start of the project,before any work begins
About halfway through theproject
When the client reviews yourdraft design
52
When the plan is broken down into tasks, what human resource allocations should be identified?
Staff owner responsibilities, staff hrs required, & due date
Staff hours, billing rates, and marked-up material costs
Staff “owner” of the task, billing rates, and task due date
Staff time, computer time, and task due date
53
Which of the following are not part of a project plan?
Scope creep and change requests
Costs and resource allocation
Schedule and due dates
Project scope and tasks
54
Who is protected by copyright rules?
Authors, artists, and other creators
Music companies
Designers’ clients
Designers who use copyrighted images
55
When developing a project schedule, what should you start with?
Estimated costs
The testing phase
The end product and due date, & any milestone & due dates
Human resources and material resources
56
Why do you need to know the client's target audience?
to convince your client that you are a professional
you can give your client some marketing advice
to guide your selection of images, colors, and design
so you can contact the customers directly
57
Why is the Creative Commons “BY” license perfect for designers? It allows you to
do anything you want if you get permission from the CR owner
copy/change/distribute for commercial use w/o conditions
do anything you want with the image.
copy/change/distribute for commercial & noncommercial uses
58
What protection do authors and artists get from copyright rules?
They are protected by bodyguards.
They're given credit/compensation for their original works.
They are protected from people who don’t like them.
They are protected from bad reviews of their work.
59
Name three demographic traits of a target audience.
Occupation, age, eye color
Age, computer literacy, gender
Age, ethnicity, hair color
Gender, shoe size, education

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