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Marketing unit 1 Flashcards | StudBud
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Marketing unit 1
Marketing unit 1
22 terms
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Flashcards
22 cards
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Practice quiz
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Questions
22
Answers
1
Need is
Luxury
Araising out of desire
Arraising out of necessity
Demand
2
Facilitating functions are
Buying
Standardising & grading
Storing
Assembling
3
-------&-------- are the modern concepts of marketing
Production & product
Selling & product
Production & selling
Customer & integrated marketing
4
Merits of marketing are
Addresses issues
Brand recognition
A B & C
Identify real customer
5
Father of marketing
Philip Kotler
Henry fayol
Maslow
Mc Grill
6
Retaining the existing customers is not the objective of marketing
True
False
7
Establishing trust is an advantage of marketing
False
True
8
How much customers perceive your products or services to be worth is?
Customer creation
Customer perception
Customer value
Customer satisfaction
9
Analysing marketing environment includes
Both A & B
Analysing the variables in marketing mix implementing of strategy
Environmental scanning, swoc analysis
Only A is correct
10
Web banner ads play an important role in
Traditional concept of marketing
Modern concept of marketing
11
USP is
Unit selling point
Unique sales propaganda
Unique seller position
Unique selling proposition
12
Selling focuses on
Customer needs
Pre-production
Sellers needs
Continues after sale
13
Objectives of marketing are
Maintain good customer relationship
Promoting product and services
All the above
Incresease sales volume
14
Heart of marketing is
Customer satisfaction
Financing
Both B and C
Creating customer value
15
Love and affection are esteem needs
False
True
16
Marketing discourages Referrals
True
False
17
Marketing includes only selling goods?
False
True
18
Keeping business up-to date, decision making and keeping-up the image of the company are importance of marketing mgt
True
False
19
Importance of marketing environment are
None of the above
Identify they opportunities and challenges
Facilitating innovation, Helping in decision making
Both A & B
20
Aggregate of Institutions and activities the directly or indirectly as an impact on marketing operations is?
Marketing enviroment
Market direct operation
Market influence
Marketing organisation
21
Objectives of marketing management are
Profitability, maximize market share
Both A and B
Attracting satisfy the demand of customers
Only A is correct
22
Decision making approach is also known as
Social approach
Managerial approach
Holistic approach
System approach
