Marketing Review

Product life cycle stage with many rivals, consumers buy regularly & firms produce innovations

The act of establishing a favorable relationship with customers.

Description of the characteristics of the one that is likely to purchase a product or service.

Data that describes a group in terms of age, marital status, family size, gender, income, etc.

Data that describes a group in terms of taste, opinions, personality traits or lifestyle.

Routes that products take from the time they are produced to the time they are consumed.

Northern region of the USA that experiences cold weather and precipitation

Blend of Product, Price, Promotion & Place elements to satisfy a target market.

Using the phone to market a product or service.

_______Analysis compares the strengths and weaknesses of your rivals.

The name, symbol, or design used to identify a product or service.

% of a market owned by one firm.

Establishing informal ties with people who can help you.

A system for collecting & analyzing info about customers, rivals, goods/services.

A paid form of communication sent out by a business about a product or service.

Competition based pricing is determined by considering what _________charge for the same goods.

Interview with groups of target customers who give viewpoints on products & services.

Type of marketing focus that is NOT on the consumer, but the innovation & creation of a product

Individuals or firms interested in a product or service and willing to pay for it.

The act of offering an incentive to customers to increase sales: BOGO, 50% off, Free toy w/sale